Growing Event Technology Usage Event Farm's integration of advanced event technology such as wearable tech, virtual campuses, and online safety tools indicates a strong demand for innovative event solutions, opening opportunities to offer complementary technologies and services for enhanced event experiences.

Pandemic Response Focus With recent partnerships providing COVID-19 safety solutions and the launch of an Event Safety Toolkit, there is a clear emphasis on health and safety at live events, suggesting a market need for comprehensive safety management platforms and health verification tools.

Virtual Event Expansion The company's successful adaptation to virtual events, exemplified through collaborations with VirBELA and NBA, creates potential sales avenues in virtual event platforms, engagement tools, and related digital experience solutions for organizations seeking to expand their online presence.

Targeted Industry Partnerships Partnerships with prominent organizations like ASAE and the Consortium for Graduate Study in Management highlight opportunities to tailor event technology and engagement solutions for corporate, academic, and association sectors aiming to modernize and secure their events.

Market Position and Growth Operating in a competitive landscape with smaller companies and a revenue range of 1 million to 10 million, Event Farm has room to expand its market share by emphasizing its safety, health, and hybrid event capabilities, making it appealing to clients prioritizing innovation and safety in live and virtual events.