Strategic partnerships Longstanding experience managing local authority leisure contracts with over 65 local authorities positions Everyone Active as a trusted partner for councils seeking to outsource or co-deliver community fitness services. Opportunity: propose expanded contract bids, value-for-money propositions, and shared service models to win new or renewed agreements.

Community engagement Strong emphasis on increasing participation and building community activity through accessible, high-quality facilities. Opportunity: offer programs to drive participation growth, including inclusive community campaigns, school partnerships, and corporate wellness initiatives for a broader member base.

Celebrity and ambassadors Recent appointment of a celebrity ambassador and health club media presence signals a modern marketing approach and youth appeal. Opportunity: sell enhanced marketing and sponsorship packages to brands, as well as tailored influencer-led campaigns to attract younger demographics and boost membership sales.

Asset modernization Investments in assets such as new courts and partnerships to expand offerings (padel courts, sport partnerships). Opportunity: pitch expansion deals, premium court time packages, and turnkey facility upgrades to drive higher utilization and ancillary revenue streams.

Parkinson’s and accessibility Partnership with Parkinson’s UK to offer free membership for people with Parkinson’s and carers demonstrates a commitment to accessible wellness. Opportunity: develop targeted accessibility and inclusive programs, partnering with health charities and local authorities to unlock funding and broaden member base while fulfilling social impact goals.