Insights

Expanding Product Portfolio Honest Tea has recently launched new beverage lines such as Honest Yerba Mate and Just Ice Tea, indicating an active diversification strategy. This presents an opportunity to approach the company with complementary products like organic snacks or functional beverages that align with their health-conscious brand image.

Sustainability and CSR Focus The company's strong commitment to social responsibility, including working with suppliers on higher standards and supporting economically disadvantaged communities, suggests potential for partnerships in sustainable packaging, eco-friendly sourcing solutions, or community-based initiatives.

Ownership and Market Shift Since being acquired by Coca-Cola in 2011, Honest Tea operates within a large beverage conglomerate, which may influence its supply chain and distribution channels. This presents a sales opportunity to collaborate with their parent company or provide products that align with Coca-Cola’s sustainability and health goals.

Market Position and Revenue With an estimated revenue between $50 million and $100 million and a relatively small workforce, Honest Tea remains a significant player in the organic beverage space. There is potential to introduce innovative ingredients, packaging solutions, or sales channels to support their growth in the competitive health drinks market.

Technology Integration Honest Tea utilizes a range of digital platforms, including social media and analytics tools, indicating openness to digital marketing, e-commerce enhancements, or data-driven solutions to further expand their brand reach and consumer engagement.

Honest Tea Tech Stack

Honest Tea uses 8 technology products and services including Twemoji, Backbone.js, AngularJS, and more. Explore Honest Tea's tech stack below.

  • Twemoji
    Font Scripts
  • Backbone.js
    Javascript Frameworks
  • AngularJS
    Javascript Frameworks
  • Knockout.js
    Javascript Frameworks
  • Google Tag Manager
    Tag Management
  • Ensighten
    Tag Management
  • YouTube
    Video Players
  • Google Plus
    Widgets

Honest Tea's Email Address Formats

Honest Tea uses at least 1 format(s):
Honest Tea Email FormatsExamplePercentage
First@honesttea.comJohn@honesttea.com
50%
FLast@honesttea.comJDoe@honesttea.com
38%
Last@honesttea.comDoe@honesttea.com
8%
FirstL@honesttea.comJohnD@honesttea.com
4%

Frequently Asked Questions

Where is Honest Tea's headquarters located?

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Honest Tea's main headquarters is located at 4827 Bethesda Avenue Bethesda, Maryland 20814 United States. The company has employees across 5 continents, including North AmericaAsiaAfrica.

What is Honest Tea's phone number?

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You can contact Honest Tea's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Honest Tea's official website and social media links?

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Honest Tea's official website is honesttea.com and has social profiles on LinkedInCrunchbase.

What is Honest Tea's SIC code NAICS code?

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Honest Tea's SIC code is 2099 - Food Preparations, Not Elsewhere Classified NAICS code is 31-33 - Manufacturing.

How many employees does Honest Tea have currently?

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As of June 2026, Honest Tea has approximately 40 employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Vice President Of Sales: L. P.President: P. S.Director Of Accounting: K. B.. Explore Honest Tea's employee directory with LeadIQ.

What industry does Honest Tea belong to?

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Honest Tea operates in the Manufacturing industry.

What technology does Honest Tea use?

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Honest Tea's tech stack includes TwemojiBackbone.jsAngularJSKnockout.jsGoogle Tag ManagerEnsightenYouTubeGoogle Plus.

What is Honest Tea's email format?

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Honest Tea's email format typically follows the pattern of First@honesttea.com. Find more Honest Tea email formats with LeadIQ.

How much funding has Honest Tea raised to date?

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As of June 2026, Honest Tea has raised $12M in funding. The last funding round occurred on Feb 01, 2007 for $12M.

When was Honest Tea founded?

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Honest Tea was founded in 1998.

Honest Tea

ManufacturingMaryland, United States11-50 Employees

Our Mission
Honest seeks to create and promote great-tasting, healthy, organic beverages. We strive to grow our business with the same honesty and integrity we use to craft our recipes, with sustainability and great taste for all.


Aspirations for Corporate Social Responsibility (CSR)

We will never claim to be a perfect company, but we will address difficult issues and strive to be honest about our ability or inability to resolve them. We will strive to work with our suppliers to promote higher standards. We value diversity in the workplace and intend to become a visible presence in the communities where our products are sold. When presented with a purchasing decision between two financially comparable alternatives, we will attempt to choose the option that better addresses the needs of economically disadvantaged communities. 

A commitment to social responsibility is central to Honest Tea's identity and purpose. The company strives for authenticity, integrity and purity, in our products and in the way we do business. In addition to creating a healthy alternative beverage with a lot less sugar than most bottled drinks, Honest Tea seeks to create honest relationships with our employees, suppliers, customers and with the communities in which we do business.

Section iconCompany Overview

Headquarters
4827 Bethesda Avenue Bethesda, Maryland 20814 United States
Phone number
SIC Code
2099 - Food Preparations, Not Elsewhere Classified
NAICS Code
31-33 - Manufacturing
Founded
1998
Employees
11-50

Section iconFunding & Financials

  • $12M

    Honest Tea has raised a total of $12M of funding over 1 rounds. Their latest funding round was raised on Feb 01, 2007 in the amount of $12M.

  • $50M$100M

    Honest Tea's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $12M

    Honest Tea has raised a total of $12M of funding over 1 rounds. Their latest funding round was raised on Feb 01, 2007 in the amount of $12M.

  • $50M$100M

    Honest Tea's revenue is estimated to be in the range of $50M$100M

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