Naked Juice
ManufacturingUnited States51-200 Employees
Naked Juice is a United States-based manufacturer of juices and smoothies. It operates within the Tropicana Brands Group, a global business formed in 2022 through a joint venture between PAI Partners and PepsiCo. The company has pursued sugar-conscious options, as shown by the May 2024 introduction of a Lower Sugar Smoothies line featuring 50% less sugar. Its product lineup has included ready-to-drink, protein-rich dairy-free smoothies and flavor extensions such as Mango in the Protein Zone line, along with the Naked Antioxidants Mighty Berry. The company has engaged with UK retail partners, notably Morrisons, to promote and distribute its smoothies through in-store and online promotions, signaling an international distribution footprint. Its target customers appear to be consumers seeking convenient, ready-to-drink beverages with health-oriented options in the juice and smoothie category.
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