Target market Wholesale distribution, manufacturing, construction, hospitality and business services sectors using Exact software present cross-sell opportunities to expand into adjacent verticals and deepen wallet share with existing customers.

Regional footprint Strong presence in the Netherlands, Belgium and Germany with 675,000+ users; leverage regional momentum to upsell premium modules and expand services in neighboring markets and international subsidiaries.

Tech stack leverage Cloud-based, AI-enabled automation and integration across .NET, HTTP/3, Zapier and HubSpot offer upsell potential for advanced analytics, automation playbooks and marketing/sales enablement integrations.

Growth readiness Mid to large enterprise customer base (1001-5000 employees) indicates appetite for scalable ERP/finance automation; prospect for broader finance, supply chain and operational modules to drive efficiency and growth.

Sustainability angle Driving responsible business and environment/ society focus can be positioned to enterprises pursuing ESG reporting, sustainable procurement and supply chain transparency to unlock new value-added offerings.