Insights

Strategic Partnerships The company actively collaborates with organizations like Smartbridge, Brasil TecPar, and CrafterCMS, indicating a strong openness to integrating with third-party solutions. This presents opportunities to offer complementary products or services that enhance their existing ecosystem and support their partnership-driven growth strategy.

Expansion through Acquisitions Recent plans to acquire Spindle AI demonstrate the company's focus on expanding its technological capabilities in AI and automation. This opens avenues for vendors offering AI tools, data analytics, and automation solutions to target the company's growing innovation portfolio.

Large-scale Customer Base With an extensive client network across industries such as retail, education, and enterprise software, the company offers a vast market for add-on services like advanced analytics, integration tools, and customized marketing solutions that can deepen client engagement and revenue streams.

Growth Funding and Revenue With a funding of $126 million and revenue estimates between $250 million to $500 million, the company's financial health indicates growing investment capacity and a focus on scaling operations. This suggests potential for larger enterprise deals and long-term strategic partnerships.

Technological Ecosystem The company's tech stack includes industry-leading platforms like Azure, SAP, and WebSphere, providing opportunities to offer specialized integrations, support services, and cloud modernization solutions that can add value to their existing infrastructure.

ExactTarget Tech Stack

ExactTarget uses 8 technology products and services including Smartly.io, Stata, Google Analytics 4, and more. Explore ExactTarget's tech stack below.

  • Smartly.io
    Ad Verification And Optimization
  • Stata
    Advanced Analytics And Data Science
  • Google Analytics 4
    Analytics
  • CIM Technologies
    Cad & Graphics
  • DB2
    Database
  • SAP Fiori
    Enterprise Resource Planning
  • AMD
    IT Infrastructure
  • HHVM
    Web Servers

Media & News

ExactTarget's Email Address Formats

ExactTarget uses at least 1 format(s):
ExactTarget Email FormatsExamplePercentage
FLast@salesforce.comJDoe@salesforce.com
66%
First.Last@salesforce.comJohn.Doe@salesforce.com
28%
F.Last@salesforce.comJ.Doe@salesforce.com
4%
Fir.Last@salesforce.comJoh.Doe@salesforce.com
2%

Frequently Asked Questions

What is ExactTarget's stock symbol?

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ExactTarget is a publicly traded company; the company's stock symbol is ET1.

What is ExactTarget's official website and social media links?

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ExactTarget's official website is salesforce.com and has social profiles on LinkedIn.

What is ExactTarget's NAICS code?

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ExactTarget's NAICS code is 5112 - Software Publishers.

How many employees does ExactTarget have currently?

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As of December 2025, ExactTarget has approximately 1K employees across 5 continents, including North AmericaEuropeOceania. Key team members include Senior Business Development Manager: C. D.Campaign Manager: H. S.Senior Manager, Accounting: J. C.. Explore ExactTarget's employee directory with LeadIQ.

What industry does ExactTarget belong to?

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ExactTarget operates in the Software Development industry.

What technology does ExactTarget use?

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ExactTarget's tech stack includes Smartly.ioStataGoogle Analytics 4CIM TechnologiesDB2SAP FioriAMDHHVM.

What is ExactTarget's email format?

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ExactTarget's email format typically follows the pattern of FLast@salesforce.com. Find more ExactTarget email formats with LeadIQ.

How much funding has ExactTarget raised to date?

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As of December 2025, ExactTarget has raised $126M in funding. The last funding round occurred on Feb 01, 2022 for $33M.

When was ExactTarget founded?

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ExactTarget was founded in 2001.

ExactTarget

Software DevelopmentIndiana, United States1001-5000 Employees

ExactTarget is now the Salesforce Marketing Cloud - Visit them here: 
http://sforce.co/2nnCQU7

The Salesforce Marketing Cloud is the world’s most powerful digital marketing 1:1 platform. We power customer journeys across every touchpoint—email, social, mobile, web, and beyond—helping marketers put customers at the center of everything they do. The Marketing Cloud is a salesforce.com company. For more information, visit www.salesforce.com/marketingcloud

By partnering state-of-the-art technology with the best and brightest employees in the industry, we foster a culture of constant innovation and growth. Consistently ranked by employees as one of the “Best Places to Work,” the Marketing Cloud team shows you what being Orange is all about!

Section iconCompany Overview

Stock Symbol
ET1
NAICS Code
5112 - Software Publishers
Founded
2001
Employees
1001-5000

Section iconFunding & Financials

  • $126M

    ExactTarget has raised a total of $126M of funding over 2 rounds. Their latest funding round was raised on Feb 01, 2022 in the amount of $33Mas a series B.

  • $250M$500M

    ExactTarget's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $126M

    ExactTarget has raised a total of $126M of funding over 2 rounds. Their latest funding round was raised on Feb 01, 2022 in the amount of $33Mas a series B.

  • $250M$500M

    ExactTarget's revenue is estimated to be in the range of $250M$500M

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