Strategic Partnerships ExamSoft has a track record of forming strategic partnerships with prominent companies like University Business, Turnitin, and ScholarRx. Leveraging these partnerships could lead to collaborative sales opportunities and access to new markets.

Acquisition Potential With recent acquisitions by Turnitin and internal acquisitions of companies like Liverpool and LiftUpp, ExamSoft is positioned as an attractive target for mergers or acquisitions. Exploring partnerships or discussions with potential acquirers could open up new business avenues.

Industry Expansion ExamSoft's software suite caters to the educational and professional assessment market. As the demand for remote learning and online assessments grows, ExamSoft can capitalize on this trend by expanding its reach to new educational institutions and organizations seeking secure assessment solutions.

Competitive Positioning In a competitive landscape with companies like BenchPrep and RedShelf, ExamSoft stands out with its robust analytics platform and secure assessment solutions. Emphasizing these strengths in comparison to competitors can differentiate ExamSoft and attract clients looking for comprehensive exam management.

Financial Viability Despite facing challenges like cyber attacks, ExamSoft maintains financial stability with revenue in the range of $0-10M and recent funding of $15M. This financial foundation provides credibility to potential clients, showcasing ExamSoft as a reliable partner for long-term collaborations.