Global Search expansion Leverage ExhibitView's recent Global Search in Discovery launch to upsell advanced search capabilities, enterprise metadata handling, and faster case preparation for law firms handling large document sets.

Trial efficiency focus Target small legal teams aiming to optimize mediation and trial prep with ExhibitView's integrated presentation tools, witness management, and synchronized video features to reduce preparation time and improve courtroom impact.

Cross product synergy Promote bundled workflows that combine ExhibitView 7, TranscriptPro 3, PDF+ redaction and iTrial on iPad for mobile-friendly, end-to-end trial and deposition presentation, appealing to firms seeking a cohesive tech stack.

SaaS and on-premise fit Position offerings to small-to-mid-sized firms with revenue in the 1–10 million range as flexible deployment options (Windows and iPad), emphasizing quick ROI and minimal learning curve.

Growth and partnership Given rapid product enhancement and a lean team, pursue partnerships with legal tech resellers and regional bar associations to expand market reach, while highlighting lightweight operations and scalable pricing.