What is Expected Behavior's NAICS code?

Expected Behavior's NAICS code is 5112 (Software Publishers).

Insights

SaaS Sustainability Small, profitable, self-funded software team serving mission-critical SaaS products for notable clients like Shopify, Square, and HubSpot. Potential upsell opportunities exist in expanding reliability, monitoring coverage, and zero-downtime initiatives to these demanding customers.

Cloud Integration Recent CloudWatch integration launch ties cloud monitoring data with application metrics. Opportunity to cross-sell additional cloud-native integrations and unified observability solutions to improve incident response and performance analytics.

Low-Headcount Agility Team size under 10 with profitable margins suggests nimble operations and a need for scalable, cost-effective solutions. Potential for managed services, turn-key integrations, and premium support packages that align with their lean structure.

Financial Health Revenue range of one to ten million indicates growing but compact business. Opportunity to offer ARR-based contracts, tiered pricing, and value-based offerings to support continued growth without large upfront commitments.

Tech Stack Fit Adoption of AWS, modern tooling, and collaboration platforms signals readiness for DevOps, security hardening, and performance optimization services. Potential to propose security assessments, cloud cost optimization, and scalable deployment pipelines.

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Expected Behavior Tech Stack

Expected Behavior uses 8 technology products and services including Trident AB, Gauges, Medium, and more. Explore Expected Behavior's tech stack below.

Trident AB
A/B Testing
Gauges
Analytics
Medium
Blogs
Amazon Web Services
Cloud Hosting
jsDelivr
Content Delivery Network
Dropbox
Digital Asset Management
Apple iCloud Mail
Email
Google Workspace
Email

Media & News

Expected Behavior, LLC launched CloudWatch integration for Instrumental on Aug 5th '19.
Expected Behavior, LLC recently launched its CloudWatch integration for Instrumental, which brings your CloudWatch data into the same monitoring environment as your application metrics, service metrics, and uptime monitoring.
Sep 05, 2019 | medium.com

Expected Behavior's Email Address Formats

Expected Behavior uses at least 4 email formats:

Expected Behavior Email Formats	Example	Percentage
Last@expectedbehavior.com	Doe@expectedbehavior.com	52%
First@expectedbehavior.com	John@expectedbehavior.com	34%
FLast@expectedbehavior.com	JDoe@expectedbehavior.com	9%
First.Last@expectedbehavior.com	John.Doe@expectedbehavior.com	5%

Frequently Asked Questions

What is Expected Behavior's phone number?

You can contact Expected Behavior's main corporate office by phone at

+1-866-998-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Expected Behavior's official website and social media links?

Expected Behavior's official website is expectedbehavior.com and has social profiles on LinkedIn.

How much revenue does Expected Behavior generate?

As of October 2026, Expected Behavior's annual revenue is estimated to be $1M - $10M.

What is Expected Behavior's SIC code and NAICS code?

Expected Behavior's SIC code is 7372 - Prepackaged Software and NAICS code is 5112 - Software Publishers.

How many employees does Expected Behavior have currently?

As of October 2026, Expected Behavior has approximately 3 employees across 1 continents, including North America. Key team members include Cfo: N. A., Chief Technology Officer: J. G. and Co-Founder & Ceo: M. G. Explore Expected Behavior's employee directory with LeadIQ.

What industry does Expected Behavior belong to?

Expected Behavior operates in the Software Development industry.

What technology does Expected Behavior use?

Expected Behavior's tech stack includes Trident AB, Gauges, Medium, Amazon Web Services, jsDelivr, Dropbox, Apple iCloud Mail and Google Workspace.

What is Expected Behavior's email format?

Expected Behavior's email format typically follows the pattern of Last@expectedbehavior.com. Find more Expected Behavior email formats with LeadIQ.

When was Expected Behavior founded?

Expected Behavior was founded in 2006.

Expected Behavior

Q: How many employees does Expected Behavior have currently?

Expected Behavior has approximately 3 employees.

Q: What technology does Expected Behavior use?

Expected Behavior's tech stack includes Cloudflare Insights, gstatic.com, reCAPTCHA, Google Fonts API, Gauges.

Software DevelopmentIndiana, United States2-10 Employees

Expected Behavior is a small software development company based in Indianapolis, Indiana. A group of friends collaborates to build software that clients rely on for critical operations. Its SaaS products serve a broad customer base, including Shopify, Square, and HubSpot, among thousands of others around the world. In 2019, Expected Behavior announced a CloudWatch integration for Instrumental, enabling CloudWatch data to be accessed in the same monitoring environment as its other metrics. This development highlights the company's focus on interoperability within its monitoring framework.