Strong Customer Base Expected Behavior's SaaS products are relied on by major players like Shopify, Square, and Hubspot, indicating a strong reputation among enterprise-level clients and potential for upselling or expansion into similar markets.

Growth Potential With an annual revenue between 1 million and 10 million dollars and a focus on mission-critical software, there are opportunities to expand services or develop new solutions tailored to growing client needs.

Technology Integration Their recent launch of CloudWatch integration demonstrates a focus on enhancing monitoring capabilities, opening avenues for selling complementary SaaS tools or consulting services around cloud infrastructure.

Niche Focus Operating as a small, profitable, and self-funded team with a specialized focus on software development suggests a flexible and personalized approach that could appeal to mid-sized clients seeking tailored solutions or partnerships.

Market Alignment Compared to much larger firms in the industry, Expected Behavior's position allows for targeted outreach to similar mid-tier companies looking for high-quality, reliable software solutions with the potential for long-term strategic relationships.