Economic Impact Explore Edmonton positions itself as a catalyst for regional visitation and economic impact through attracting major events, meetings, and conventions. A sales opportunity lies in offering bundled venue and destination marketing partnerships to attract large-scale events, leveraging their two award-winning venues and city collaboration.

Sustainability Angle The organization emphasizes sustainable approaches to attract visitors and maximize social benefit for Edmonton residents. Sell sustainability and responsible tourism packages to organizers, highlighting eco-friendly event operations, destination stewardship, and long-term community value.

Brand Collaboration Recent collaborations with the City of Edmonton and involvement in high-profile bids (such as the 2030 Gay Games) show openness to co-branding and joint marketing. Opportunity to propose co-branded campaigns, bid support services, and logo/identity development for future events.

Tech Enabled The tech stack includes cloud and digital advertising tools (AWS, Azure, HTML, Instagram, Reddit Ads, Preact). Leverage these capabilities to offer advanced digital marketing, programmatic advertising, and data-driven attendee acquisition packages for events and conventions.

Market Positioning With revenue in the several hundred million range and a focus on attracting beyond local visitors, there is room to upsell comprehensive destination marketing solutions, including venue promotion, experiential campaigns, and stakeholder engagement programs targeting national and international organizers.