Niche market Small consumer services outfit based in Atlanta with a lean team (2-10 employees) suggests a personalized, high-touch service model ripe for partner programs, exclusive offers, or white-label collaborations with larger beauty brands seeking boutique amplification.

Tech-enabled Utilizes a modern tech stack (Snowplow, AWS, Vue.js, PWA, Showit) indicating digital readiness for upsell opportunities, loyalty programs, and data-driven marketing collaborations with larger retailers and cosmetics brands.

Online sales potential Presence of Square Online Store and cart functionality points to existing e-commerce capability; potential to expand direct-to-consumer channels, subscription services, or bundled product offerings to increase order value.

Market positioning Compared to large cosmetics players with substantial revenue, Faces By Faye represents a boutique alternative; sales strategies could emphasize exclusive products, limited editions, influencer collaborations, and regional promos to capture local loyalty.

Growth levers Small team size coupled with scalable tech suggests opportunities for partner-led distribution, affiliate programs, or services that complement core offerings (training, branding, or digital marketing) to accelerate revenue without extensive headcount.