Expansion into holistic well-being Factorial's recent integration with CogniFit Inc offers a unique selling point for businesses looking to prioritize employee well-being alongside traditional HR management. Highlighting the cognitive health aspect of the platform can attract companies focused on comprehensive employee care.

Strategic partnerships for compliance solutions Factorial's collaboration with Cimplx for ACA compliance solutions presents a sales opportunity for targeting companies in regulated industries. By emphasizing the partnership, sales teams can engage with organizations seeking robust HR software that ensures adherence to legal requirements.

Acquisitions to enhance offerings Factorial's acquisitions of Fuell and Startuprise demonstrate a commitment to expanding service offerings. Sales representatives can leverage these acquisitions to showcase the company's dedication to innovation and provide potential clients with access to a wider range of HR solutions under one platform.

Leadership in HRtech through funding growth With recent funding from General Catalyst, Factorial's financial health positions the company as a stable and rapidly growing player in the HRtech sector. Sales professionals can use this information to instill confidence in prospective clients regarding Factorial's long-term viability and ability to continually enhance its product offerings.

Competitive edge with tech integration Factorial's tech stack, including Power BI and Node.js, equips the platform with advanced capabilities that differentiate it from competitors. Sales teams can leverage the technological aspect of Factorial's offerings to appeal to tech-forward companies looking for modern HR solutions with robust analytics and customization options.