Multi-venue Event Hub Leverage Fairplex's 500-acre campus that includes the LA County Fair, NHRA Raceway, a museum, conference facilities and multiple hospitality outlets to deliver turnkey, large-scale events with bundled sponsorships, on-site lodging and catering.

Hospitality Synergy Their integrated hotel, restaurants, KOA RV Park and conference spaces enable bundled event packages for corporate meetings, trade shows, and experiential activations, creating cross-sell opportunities for venue rental, F&B and accommodations.

Signature Events Existing flagship events such as the Los Angeles International Wine Competition, motorsports attractions, and World Cup viewing events offer sponsorships, category exclusivity, branded fan experiences and cross-promotions with wine, motorsports and sports brands.

Inclusive Partnerships Past collaborations around sensory accessibility and community engagement position Fairplex as an attractive partner for CSR initiatives, accessibility-focused sponsorships, and nonprofit event programs.

Digital Brand Reach With a visible online footprint and a modern tech stack, there are opportunities to monetize marketing channels through digital sponsorships, event apps, streaming and co-branded content with exhibitors and sponsors.