Growing Market Presence Fanatics boasts a significant global sports platform with over 100 million sports fans and partnerships across approximately 900 sports properties including major leagues, teams, and athletes. This extensive reach offers substantial opportunities to cross-sell merchandise, collectibles, and betting services to a highly engaged audience.

Diversified Product Portfolio The company's expansion into licensed fan gear, trading cards, memorabilia, digital assets, and sports betting creates multiple revenue streams, opening doors for partnerships in new product lines and co-branded merchandise, which can drive incremental sales.

Recent Product Launches Fanatics recently launched new products such as Topps X The Monsters trading cards and Puck Luck Pretzels, reflecting a strategic move into collectibles and snack lineups that appeal to sports fans, suggesting opportunities to develop exclusive and licensed collaborations with brands and sports entities.

Sports Betting Expansion Fanatics is developing its sportsbook and iGaming platforms and is identified as a competitor to DraftKings and FanDuel in key markets like New York. This indicates potential for partnerships, technology integration, and sales of betting infrastructure or licensing solutions to enhance their sports betting offerings.

Industry Partnerships With ongoing collaborations with NFL, major retailers, and athletes, Fanatics presents opportunities for sales of licensed merchandise, exclusive content, and co-marketing initiatives, making it a strategic partner for brands looking to leverage sports fan enthusiasm across multiple channels.