Strong Market Presence Fantasilandia has established itself as the largest amusement park in Santiago with over 37 million visitors since 1978, indicating a solid customer base and significant brand recognition that can be leveraged for loyalty programs and cross-promotional opportunities.

Diverse Revenue Streams The company's broad attraction offering, including thrill rides, family-friendly attractions, and an extensive food menu, presents multiple touchpoints for upselling and package deals to enhance visitor spending.

Digital Engagement Tools Utilization of digital marketing platforms such as Facebook Pixel, AppNexus, and Salesforce Commerce Cloud shows an emphasis on targeted advertising and e-commerce integration, opening avenues for personalized marketing campaigns and online ticketing enhancements.

Industry Leadership Opportunity With a sizable staff and revenue in the billion-dollar range, Fantasilandia is positioned alongside major global competitors, providing opportunities to introduce innovative entertainment experiences and expand digital offerings to attract new demographics.

Expansion Potential The company's long-standing presence and substantial visitor volume suggest potential for geographical or service expansion, such as new rides, themed zones, or seasonal events, to increase market share and customer engagement.