Insights

Local Market Focus Farm Bureau Insurance of Michigan exclusively serves Michigan residents, presenting a significant opportunity to introduce tailored insurance solutions that address regional needs and capitalize on local loyalty and brand trust.

Stable Financials With a revenue range of 100 million to 1 billion and consistent recognition as one of the top 50 safest life insurers in the U.S., the company demonstrates strong financial stability, making it open to new premium products and long-term partnership opportunities.

Diverse Product Portfolio Offering a comprehensive suite of insurance services including life, home, auto, farm, and commercial coverage, Farm Bureau Insurance presents cross-selling prospects across multiple lines to deepen customer relationships and increase wallet share.

Regional Customer Loyalty With nearly 500,000 Michigan policyholders and a heritage rooted in Michigan farmers, the company’s deep community ties suggest opportunities for targeted marketing and value-added services that reinforce customer retention.

Digital Engagement Potential Although specific tech details are limited, the company's modern recognition and strong regional focus hint at opportunities to enhance digital platforms, improve customer engagement, and streamline sales processes through advanced technology solutions.

Farm Bureau Insurance of Michigan Tech Stack

Media & News

Farm Bureau Insurance of Michigan's Email Address Formats

Farm Bureau Insurance of Michigan uses at least 2 format(s):
Farm Bureau Insurance of Michigan Email FormatsExamplePercentage
FLast@fbinsmi.comJDoe@fbinsmi.com
79%
First.Last@fbinsmi.comJohn.Doe@fbinsmi.com
13%
FirstLast@fbinsmi.comJohnDoe@fbinsmi.com
4%
F.Last@fbinsmi.comJ.Doe@fbinsmi.com
2%
LFirst@fbinsmi.comDJohn@fbinsmi.com
1%
FirLast@fbinsmi.comJohDoe@fbinsmi.com
1%
First.Last@farmbureauinsurance.comJohn.Doe@farmbureauinsurance.com
75%
F.Last@farmbureauinsurance.comJ.Doe@farmbureauinsurance.com
25%

Frequently Asked Questions

Where is Farm Bureau Insurance of Michigan's headquarters located?

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Farm Bureau Insurance of Michigan's main headquarters is located at 7373 W Saginaw Hwy, Lansing, MI 48917, US. The company has employees across 2 continents, including North AmericaEurope.

What is Farm Bureau Insurance of Michigan's official website and social media links?

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Farm Bureau Insurance of Michigan's official website is farmbureauinsurance.com and has social profiles on LinkedIn.

What is Farm Bureau Insurance of Michigan's NAICS code?

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Farm Bureau Insurance of Michigan's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Farm Bureau Insurance of Michigan have currently?

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As of October 2025, Farm Bureau Insurance of Michigan has approximately 1.4K employees across 2 continents, including North AmericaEurope. Key team members include Chief Executive Officer: D. S.Vice President & Chief Investment Officer: T. L.Owner, The Mercer Agency: T. M.. Explore Farm Bureau Insurance of Michigan's employee directory with LeadIQ.

What industry does Farm Bureau Insurance of Michigan belong to?

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Farm Bureau Insurance of Michigan operates in the Insurance industry.

What is Farm Bureau Insurance of Michigan's email format?

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Farm Bureau Insurance of Michigan's email format typically follows the pattern of FLast@fbinsmi.com. Find more Farm Bureau Insurance of Michigan email formats with LeadIQ.

When was Farm Bureau Insurance of Michigan founded?

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Farm Bureau Insurance of Michigan was founded in 1949.

Farm Bureau Insurance of Michigan

InsuranceUnited States1001-5000 Employees

At Farm Bureau Insurance we’re dedicated to serving Michigan - and only Michigan.

We were founded in 1949 by Michigan farmers—members of Michigan Farm Bureau—who wanted an insurance company that worked as hard as they did, gave honest service, and cared about Michigan’s future.

Those values still guide us today and are a big reason why we are known as Michigan’s Insurance Company, dedicated to protecting the farms, families, and businesses of this great state.

Our 450 agents across Michigan provide a full range of insurance services—life, home, auto, farm, business, retirement, Lake Estate®, and more—protecting nearly 500,000 Michigan policyholders.

One of America's Best
We’re proud that we have helped thousands of Michigan families achieve financial security through our life insurance and retirement plans. In fact, we are consistently named one of the top 50 life insurance companies in America year after year, based on strength stability and outstanding financial performance. This rate, awarded by the Ward Group, recognizes Farm Bureau Life as one of the safest life insurers in America.

We are also rated Excellent by A.M. Best, one of the top monitors of the insurance industry. Nobody cares as much about protecting you, your family, and your future as we do. Read more about our ratings here.

Mission Statement: Protecting the People of Michigan from the Risks of Everyday Life

Section iconCompany Overview

Headquarters
7373 W Saginaw Hwy, Lansing, MI 48917, US
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
1949
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $1B$10B

    Farm Bureau Insurance of Michigan's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Farm Bureau Insurance of Michigan's revenue is estimated to be in the range of $1B$10B

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