Market Expansion Farmers Trading Company operates across 59 stores in both rural and urban areas, presenting opportunities to expand product offerings that cater to diverse customer needs and regional preferences within New Zealand.

Sustainable Product Offerings The recent partnership to sell wool products indicates a growing consumer interest in locally sourced and sustainable goods, suggesting potential for expanding eco-friendly product lines and branding efforts.

Digital Engagement With a modern tech stack including Power BI, SAP, and Node.js, Farmers is well-positioned to leverage data-driven insights for targeted marketing and personalized customer experiences, increasing sales opportunities.

Fashion and Home Trends Constantly updated product ranges aligned with current trends provide opportunities to introduce exclusive collections or collaborations that meet evolving consumer preferences, boosting sales in fashion and home segments.

Strategic Partnerships Partnerships like Woolintegrity demonstrate Farmers’ openness to innovative, locally sourced products, which can be leveraged to develop new collaborations and expand their market share through unique offerings.