Diverse Market Presence Farmers Trading Company Ltd operates across 59 stores in both rural and urban locations throughout New Zealand, offering access to a broad customer base and diverse regional markets which presents numerous sales expansion opportunities.

Strong Local Sourcing The company's recent partnership with Woolintegrity to sell New Zealand wool products highlights their focus on local and sustainable merchandise, providing a niche opportunity to target environmentally conscious consumers.

Modern Tech Infrastructure Utilizing advanced technology stacks such as Power BI, SAP, and IBM indicates a data-driven approach to retail management, enabling targeted marketing campaigns and personalized sales strategies.

Revenue Growth Potential With an annual revenue between $10 million and $25 million and a significant customer footprint, there is considerable scope to upsell or cross-sell new fashion and home merchandise to existing shoppers.

Strategic Acquisition Background Having been acquired by Fisher & Paykel Appliances and James Pascoe Group, Farmers is positioned within a larger retail ecosystem, opening avenues for collaborative sales efforts and product bundling with allied brands.