New Wool Partnerships Farmers Trading Company has recently partnered with Wool Integrity to feature New Zealand wool in its product mix, presenting a potential opportunity to upsell to sustainable home goods and seasonal blankets while leveraging local sourcing trends.

Kiwi Owned Scale As a proudly Kiwi owned retailer with 59 stores nationwide and a broad home and fashion range, Farmers offers a sizable network for wholesale collaborations, exclusive lines, or in-store promotions across rural and urban markets.

Digital Footprint Existing tech stack includes Salesforce, WordPress, Microsoft 365 and collaboration tools, suggesting readiness for B2B digital onboarding, CRM-driven outreach, and integrated marketing campaigns to streamline partner and supplier engagements.

Growth Potential Revenue is in the $10M–$25M range with 1000+ employees, indicating a mid-market footprint where targeted sales efforts for private label programs, vendor-managed inventories, and regional promotions could yield measurable lift.

Store Network Operating across 59 department stores in rural and city locations signals opportunities for localized merchandising campaigns, store-level promotions, and partner demonstrations tailored to community needs.