Insights

Expanding Infrastructure Briscoe Group is investing heavily in warehousing and distribution facilities, including a new $120M North Island centre and over $100M in asset expansion. This growth indicates a focus on strengthening supply chain capacity, presenting opportunities for logistics, inventory management, and technology solutions to support scale.

Digital Transformation The company is partnering with impact analytics and utilizing platforms like Looker and Cloudflare, showcasing a commitment to data-driven retail operations. This positions them as potential clients for advanced analytics, data management tools, and cybersecurity solutions to enhance operational efficiency.

Sustainability & Safety Recognition for excellence in health and safety reflects a prioritization of workplace safety and sustainability initiatives. Opportunities exist to provide safety management systems, environmental solutions, and employee engagement tools aligned with their values and public recognition.

Market Positioning Briscoe Group's inclusion in the NZX 50 index underscores its strong market presence and growth in the retail sector. This expanding market footprint creates demand for innovative retail technology, customer engagement platforms, and supply chain innovations to support continued growth.

Workforce Engagement With a dedicated workforce across numerous retail locations and a focus on employee development, there is scope for providing HR solutions, retail training platforms, and employee engagement tools to help optimize staff performance and support their active corporate culture.

Briscoe Group Tech Stack

Briscoe Group uses 8 technology products and services including Looker, cdnjs, Cloudflare, and more. Explore Briscoe Group's tech stack below.

  • Looker
    Analytics
  • cdnjs
    Content Delivery Network
  • Cloudflare
    Content Management System
  • Modernizr
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • Microsoft IIS
    Web Servers
  • Facebook
    Widgets

Media & News

Briscoe Group's Email Address Formats

Briscoe Group uses at least 1 format(s):
Briscoe Group Email FormatsExamplePercentage
First.Last@briscoegroup.co.nzJohn.Doe@briscoegroup.co.nz
59%
FirstL@briscoegroup.co.nzJohnD@briscoegroup.co.nz
39%
FLast@briscoegroup.co.nzJDoe@briscoegroup.co.nz
1%
First.Middle@briscoegroup.co.nzJohn.Michael@briscoegroup.co.nz
1%

Frequently Asked Questions

Where is Briscoe Group's headquarters located?

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Briscoe Group's main headquarters is located at Auckland New Zealand. The company has employees across 5 continents, including OceaniaNorth AmericaAfrica.

What is Briscoe Group's official website and social media links?

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Briscoe Group's official website is briscoegroup.co.nz and has social profiles on LinkedIn.

What is Briscoe Group's NAICS code?

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Briscoe Group's NAICS code is 44-45 - Retail Trade.

How many employees does Briscoe Group have currently?

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As of February 2026, Briscoe Group has approximately 547 employees across 5 continents, including OceaniaNorth AmericaAfrica. Key team members include Ceo: R. D.Chief Operating Officer: A. S.Chief Operating Officer: P. B.. Explore Briscoe Group's employee directory with LeadIQ.

What industry does Briscoe Group belong to?

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Briscoe Group operates in the Retail industry.

What technology does Briscoe Group use?

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Briscoe Group's tech stack includes LookercdnjsCloudflareModernizrjQueryjQuery MigrateMicrosoft IISFacebook.

What is Briscoe Group's email format?

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Briscoe Group's email format typically follows the pattern of First.Last@briscoegroup.co.nz. Find more Briscoe Group email formats with LeadIQ.

Briscoe Group

RetailAuckland, New Zealand501-1000 Employees

Briscoe Group Limited (BGP) is the holding company for two of New Zealand's most-loved retailers. Our stores operate within two retail sectors, homeware and sporting goods — under the two brand names Briscoes Homeware and Rebel Sport. 

Most of our team are based in one of our retail stores. Each geographic collection of stores is grouped into a Profit Centre (PC), which is led by a Business or Zone Manager and supported by a team of Retail and Assistant Managers.

Every PC is backed by our Distribution Centre and Auckland Support Office. Within our Support Office, we have various support functions, including Merchandising, Operations, Contact Centre, Finance, E-Commerce, IT, Loss Prevention, Audit, Marketing, and Human Resources.

At Briscoe Group, we actively live and breathe our values of vision, valuing people, communication, and innovation. We continuously strive to engage with our national and local communities, with a strong focus on our Cure Kids partnership that began in 2004. 

We are regularly on the lookout for enthusiastic and team-oriented people who love our brands as much as we do! As a member of our team, you will receive retail training, promotional opportunities and a supportive work environment to thrive in. 

If you're looking for an opportunity to work for an iconic New Zealand company, check out www.briscoegroup.co.nz/careers.

Section iconCompany Overview

Headquarters
Auckland New Zealand
NAICS Code
44-45 - Retail Trade
Employees
501-1000

Section iconFunding & Financials

  • $10M$25M

    Briscoe Group's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Briscoe Group's revenue is estimated to be in the range of $10M$25M

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