Insights

Market Expansion Briscoe Group's recent significant investments in North Island warehousing and distribution centres indicate a growth strategy that will likely increase logistics and operational technology needs, presenting opportunities for supply chain optimization solutions and related services.

Digital Innovation Partnership with Impact Analytics to enhance data-driven retail operations suggests the company values digital transformation and advanced analytics, opening avenues for sales of data management, customer insights, and retail technology solutions.

Sustainability Focus Recognition for safety excellence and ongoing community engagement reflect a strong sustainability and corporate social responsibility focus, which could create opportunities for eco-friendly products, safety equipment, and sustainability consulting services.

Operational Efficiency Large-scale capital investments underscore a priority on streamlined supply chain and distribution processes, providing a platform to offer logistics technology, automation solutions, and inventory management systems.

Workforce Development With a sizable and team-oriented workforce, there is potential to introduce employee engagement, training programs, or HR technology platforms that support retail staff development and operational excellence.

Briscoe Group Tech Stack

Briscoe Group uses 8 technology products and services including Looker, cdnjs, Cloudflare, and more. Explore Briscoe Group's tech stack below.

  • Looker
    Analytics
  • cdnjs
    Content Delivery Network
  • Cloudflare
    Content Management System
  • Modernizr
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • Microsoft IIS
    Web Servers
  • Facebook
    Widgets

Media & News

Briscoe Group's Email Address Formats

Briscoe Group uses at least 1 format(s):
Briscoe Group Email FormatsExamplePercentage
First.Last@briscoegroup.co.nzJohn.Doe@briscoegroup.co.nz
59%
FirstL@briscoegroup.co.nzJohnD@briscoegroup.co.nz
39%
FLast@briscoegroup.co.nzJDoe@briscoegroup.co.nz
1%
First.Middle@briscoegroup.co.nzJohn.Michael@briscoegroup.co.nz
1%

Frequently Asked Questions

Where is Briscoe Group's headquarters located?

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Briscoe Group's main headquarters is located at Auckland , NZ. The company has employees across 5 continents, including OceaniaNorth AmericaAfrica.

What is Briscoe Group's official website and social media links?

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Briscoe Group's official website is briscoegroup.co.nz and has social profiles on LinkedIn.

What is Briscoe Group's NAICS code?

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Briscoe Group's NAICS code is 44-45 - Retail Trade.

How many employees does Briscoe Group have currently?

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As of October 2025, Briscoe Group has approximately 1K employees across 5 continents, including OceaniaNorth AmericaAfrica. Key team members include Chief Operating Officer: A. S.Chief People Officer: A. M.Chief Operating Officer: P. B.. Explore Briscoe Group's employee directory with LeadIQ.

What industry does Briscoe Group belong to?

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Briscoe Group operates in the Retail industry.

What technology does Briscoe Group use?

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Briscoe Group's tech stack includes LookercdnjsCloudflareModernizrjQueryjQuery MigrateMicrosoft IISFacebook.

What is Briscoe Group's email format?

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Briscoe Group's email format typically follows the pattern of First.Last@briscoegroup.co.nz. Find more Briscoe Group email formats with LeadIQ.
Briscoe Group

Briscoe Group

RetailAuckland , New Zealand1001-5000 Employees

Briscoe Group Limited (BGP) is the holding company for two of New Zealand's most-loved retailers. Our stores operate within two retail sectors, homeware and sporting goods — under the two brand names Briscoes Homeware and Rebel Sport. 

Most of our team are based in one of our retail stores. Each geographic collection of stores is grouped into a Profit Centre (PC), which is led by a Business or Zone Manager and supported by a team of Retail and Assistant Managers.

Every PC is backed by our Distribution Centre and Auckland Support Office. Within our Support Office, we have various support functions, including Merchandising, Operations, Contact Centre, Finance, E-Commerce, IT, Loss Prevention, Audit, Marketing, and Human Resources.

At Briscoe Group, we actively live and breathe our values of vision, valuing people, communication, and innovation. We continuously strive to engage with our national and local communities, with a strong focus on our Cure Kids partnership that began in 2004. 

We are regularly on the lookout for enthusiastic and team-oriented people who love our brands as much as we do! As a member of our team, you will receive retail training, promotional opportunities and a supportive work environment to thrive in. 

If you're looking for an opportunity to work for an iconic New Zealand company, check out www.briscoegroup.co.nz/careers.

Section iconCompany Overview

Headquarters
Auckland , NZ
NAICS Code
44-45 - Retail Trade
Employees
1001-5000

Section iconFunding & Financials

  • $10M$25M

    Briscoe Group's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Briscoe Group's revenue is estimated to be in the range of $10M$25M

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