Insights

Expanding Distribution Capabilities Briscoe Group is investing over $220 million in developing new warehousing and distribution centers across New Zealand, Australia, and Oceania. This expansion indicates a significant opportunity to offer supply chain solutions, inventory management systems, and logistics services to support their growing infrastructure.

Focus on Data-Driven Operations The partnership with Impact Analytics to enhance retail data analytics demonstrates their commitment to improving operational efficiency and customer insights. This opens potential for sales of advanced analytics tools, customer relationship management platforms, and digital transformation services.

Sustainability and Community Engagement Briscoe Group’s active community involvement and sustainability focus, including partnerships like Cure Kids, highlight opportunities to promote eco-friendly products, corporate social responsibility programs, and solutions that enhance brand reputation through social impact initiatives.

Technological Integration With a tech stack that includes Looker, Cloudflare, Modernizr, and Facebook, the company is leveraging modern digital tools. There is potential to provide innovative marketing solutions, cybersecurity enhancements, and data integration services to further optimize their digital presence.

Market Growth and Recognition Being listed on the NZX 50 index and recognized as a leader in retail signals strong market positioning. This presents opportunities to engage with their executive team on strategic growth projects, investment in new retail technologies, and market expansion initiatives.

Briscoe Group Tech Stack

Briscoe Group uses 8 technology products and services including Azure Monitor, UiPath, cdnjs, and more. Explore Briscoe Group's tech stack below.

  • Azure Monitor
    Analytics
  • UiPath
    Business Process Management
  • cdnjs
    Content Delivery Network
  • Atlassian Jira
    Issue Trackers
  • JSON-LD
    Javascript Frameworks
  • React
    Javascript Frameworks
  • OpenSSL
    Web Server Extensions
  • Atlassian Confluence
    Wikis

Media & News

Briscoe Group's Email Address Formats

Briscoe Group uses at least 1 format(s):
Briscoe Group Email FormatsExamplePercentage
First.Last@briscoegroup.co.nzJohn.Doe@briscoegroup.co.nz
59%
FirstL@briscoegroup.co.nzJohnD@briscoegroup.co.nz
39%
FLast@briscoegroup.co.nzJDoe@briscoegroup.co.nz
1%
First.Middle@briscoegroup.co.nzJohn.Michael@briscoegroup.co.nz
1%

Frequently Asked Questions

Where is Briscoe Group's headquarters located?

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Briscoe Group's main headquarters is located at Auckland New Zealand. The company has employees across 5 continents, including OceaniaNorth AmericaAfrica.

What is Briscoe Group's official website and social media links?

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Briscoe Group's official website is briscoegroup.co.nz and has social profiles on LinkedIn.

How much revenue does Briscoe Group generate?

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As of June 2026, Briscoe Group's annual revenue is estimated to be $483M.

What is Briscoe Group's NAICS code?

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Briscoe Group's NAICS code is 44-45 - Retail Trade.

How many employees does Briscoe Group have currently?

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As of June 2026, Briscoe Group has approximately 560 employees across 5 continents, including OceaniaNorth AmericaAfrica. Key team members include Ceo: R. D.Chief Operating Officer: A. S.President: C. B.. Explore Briscoe Group's employee directory with LeadIQ.

What industry does Briscoe Group belong to?

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Briscoe Group operates in the Retail industry.

What technology does Briscoe Group use?

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Briscoe Group's tech stack includes Azure MonitorUiPathcdnjsAtlassian JiraJSON-LDReactOpenSSLAtlassian Confluence.

What is Briscoe Group's email format?

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Briscoe Group's email format typically follows the pattern of First.Last@briscoegroup.co.nz. Find more Briscoe Group email formats with LeadIQ.

Briscoe Group

RetailAuckland, New Zealand501-1000 Employees

Briscoe Group Limited (BGP) is the holding company for two of New Zealand's most-loved retailers. Our stores operate within two retail sectors, homeware and sporting goods — under the two brand names Briscoes Homeware and Rebel Sport. 

Most of our team are based in one of our retail stores. Each geographic collection of stores is grouped into a Profit Centre (PC), which is led by a Business or Zone Manager and supported by a team of Retail and Assistant Managers.

Every PC is backed by our Distribution Centre and Auckland Support Office. Within our Support Office, we have various support functions, including Merchandising, Operations, Contact Centre, Finance, E-Commerce, IT, Loss Prevention, Audit, Marketing, and Human Resources.

At Briscoe Group, we actively live and breathe our values of vision, valuing people, communication, and innovation. We continuously strive to engage with our national and local communities, with a strong focus on our Cure Kids partnership that began in 2004. 

We are regularly on the lookout for enthusiastic and team-oriented people who love our brands as much as we do! As a member of our team, you will receive retail training, promotional opportunities and a supportive work environment to thrive in. 

If you're looking for an opportunity to work for an iconic New Zealand company, check out www.briscoegroup.co.nz/careers.

Section iconCompany Overview

Headquarters
Auckland New Zealand
NAICS Code
44-45 - Retail Trade
Employees
501-1000

Section iconFunding & Financials

  • $250M$500M

    Briscoe Group's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Briscoe Group's revenue is estimated to be in the range of $250M$500M

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