Farm to Office Opportunity to expand the office wellness program by targeting mid-size offices with locally sourced produce, meal kits, and pantry staples, leveraging their existing B2B offering and easier adoption through customizable no-contract boxes.

Expansion Leverage Capitalize on past merge activity and partnerships to cross-sell to new Austin-area Customer bases, highlighting green sourcing and community support to win corporate accounts seeking sustainability credentials.

Culinary Ops Use the hire of a culinary operations director as a selling point for high-quality meal kits and chef-curated options, targeting institutions like co-working spaces, startups, and restaurants seeking partner procurement for local ingredients.

Recurring Revenue Promote flexible, no-contract produce boxes with weekly discounts and customizable options to drive monthly recurring revenue from offices, wellness programs, and employee benefits programs.

Digital Signals Leverage existing tech stack and digital marketing assets (Google Optimize, Bing Ads, Canva, CRM/Support tools) to run targeted campaigns for corporate wellness buyers, volume-based pricing, and ambassador referral programs to accelerate B2B customer acquisition.