Established Market Leader With nearly 30 years of experience at the forefront of fax technology, FaxBack has a strong reputation for innovation and reliability in enterprise communication solutions, creating trust and opportunities to upsell their existing product suite.

Expanding Communication Integration Recent partnerships, such as with Crexendo to offer secure cloud faxing, suggest a strategic move towards integrated, cloud-based communication solutions that can appeal to clients seeking more streamlined and modern communication channels.

Focused Small to Mid-Size Market Operating with a relatively small team of 11-50 employees and revenue between $25M and $50M, FaxBack can target mid-market organizations looking for scalable, dependable fax and communication solutions adapting to evolving digital environments.

Technology-Driven Offerings Utilizing a tech stack that includes web, cloud, and enterprise server technologies, FaxBack is positioned to present advanced, customizable solutions to clients investing in digital transformation and integrated communication platforms.

Market Competitiveness Competing with companies of larger scale such as RingCentral and OpenText, FaxBack can leverage its specialized focus on fax and secure communication niches to differentiate itself and pursue clients prioritizing secure, dedicated messaging solutions.