Market Leadership Feel Good Contacts holds a strong position as the UK’s leading online retailer for contact lenses, with substantial growth and a large customer base. This presents an opportunity to expand product offerings and upsell premium eye care solutions.

Online Engagement With a robust digital presence supported by advanced analytics and marketing tech, the company is well-positioned to leverage digital marketing solutions and personalized campaigns to increase customer retention and lifetime value.

Customer Savings Offering significant savings up to 50 percent compared to high street opticians indicates a price-sensitive customer base. Introducing complementary budget-friendly health and eye care products could enhance sales volumes.

Growth Strategies Recent growth and participation in community and team-building activities reflect an expanding company culture. Partnerships with tech platforms and potential new product lines represent opportunities for strategic collaborations and cross-promotions.

Industry Trends The retail industry is shifting towards e-commerce solutions with a focus on health and wellness. Aligning with emerging tech innovations, including tele-optometry or virtual eye health consultations, could unlock new revenue streams.