Strong Market Position Feel Good Contacts is the UK’s leading online contact lens retailer with substantial growth and high customer loyalty, presenting opportunities to introduce complementary eye care products and premium vision accessories to an engaged customer base.

Customer Cost Sensitivity The company's ability to offer up to 50% savings compared to high street opticians indicates a price-sensitive audience likely receptive to budget-friendly bundles and promotional offers on contact lenses and related optical products.

Tech-Driven Operations Utilizing advanced analytics and cloud infrastructure such as Amazon Web Services and Tableau suggests openness to innovative digital solutions, creating potential for partnerships in ecommerce optimization, customer experience tools, or data management platforms.

Workplace Culture Feel Good Contacts emphasizes community, employee growth, and motivation, providing opportunities to collaborate on corporate social responsibility initiatives, employee engagement programs, or branded content aimed at enhancing brand loyalty and community outreach.

Market Trends & Expansion Growing the online optics space with a focus on affordable, high-quality eye care aligns with increasing consumer preference for ecommerce, creating pathways to expand product lines, into new markets, and integrate with health tech or tele-optometry services.