Insights

Premium Brand Appeal Wilier Triestina's strong reputation as a high-end bicycle manufacturer with over a century of history and numerous awards positions it well to attract discerning customers and premium retailers interested in luxury and technologically advanced cycling products.

Pro Team Collaborations The company's partnerships with professional cycling teams such as Astana Qazaqstan and Wilier Pirelli demonstrate its credibility in racing and performance, presenting opportunities to target sports enthusiasts and teams seeking bespoke or sponsored high-performance bicycles.

Innovative Product Line Recent launches of advanced models like the Filante SLR ID2, 0 SLR, and Cento10 Hybrid reveal a focus on innovation, offering sales opportunities through models that cater to professional athletes, serious hobbyists, and early adopters interested in cutting-edge technology.

Expanding Market Segments Product diversification into endurance, electric, and cross-country bikes allows Wilier to tap into growing markets such as e-bikes and all-terrain cycling, expanding potential customer bases in both recreational and competitive segments.

Global Recognition and Awards Multiple international design and innovation awards enhance Wilier Triestina's market positioning, providing leverage for pitching to premium retailers and engaging customers who value top-tier design and performance in cycling gear.

Similar companies to Wilier Triestina

Wilier Triestina Tech Stack

Wilier Triestina uses 8 technology products and services including Facebook Pixel, Linkedin Sign-in, Slick, and more. Explore Wilier Triestina's tech stack below.

  • Facebook Pixel
    Analytics
  • Linkedin Sign-in
    Identity Verification
  • Slick
    Javascript Libraries
  • HubSpot Chat
    Live Chat
  • HubSpot
    Marketing Automation
  • jQuery Mobile
    Mobile Frameworks
  • LinkedIn
    Online Community Software
  • Google Analytics
    Web Analytics

Media & News

Wilier Triestina's Email Address Formats

Wilier Triestina uses at least 1 format(s):
Wilier Triestina Email FormatsExamplePercentage
First@wilier.comJohn@wilier.com
36%
FLast@wilier.comJDoe@wilier.com
24%
FMiddleLast@wilier.comJMichaelDoe@wilier.com
4%
First@wilier.comJohn@wilier.com
36%

Frequently Asked Questions

Where is Wilier Triestina's headquarters located?

Minus sign iconPlus sign icon
Wilier Triestina's main headquarters is located at Via Fratel Venzo, Rossano Veneto, Veneto 36028, IT. The company has employees across 2 continents, including EuropeNorth America.

What is Wilier Triestina's official website and social media links?

Minus sign iconPlus sign icon
Wilier Triestina's official website is wilier.com and has social profiles on LinkedIn.

What is Wilier Triestina's NAICS code?

Minus sign iconPlus sign icon
Wilier Triestina's NAICS code is 7112 - Spectator Sports.

How many employees does Wilier Triestina have currently?

Minus sign iconPlus sign icon
As of October 2025, Wilier Triestina has approximately 62 employees across 2 continents, including EuropeNorth America. Key team members include Head Of Product Graphic Design: A. T.Marketing Project Manager: F. Z.Country Manager Austria: A. S.. Explore Wilier Triestina's employee directory with LeadIQ.

What industry does Wilier Triestina belong to?

Minus sign iconPlus sign icon
Wilier Triestina operates in the Spectator Sports industry.

What technology does Wilier Triestina use?

Minus sign iconPlus sign icon
Wilier Triestina's tech stack includes Facebook PixelLinkedin Sign-inSlickHubSpot ChatHubSpotjQuery MobileLinkedInGoogle Analytics.

What is Wilier Triestina's email format?

Minus sign iconPlus sign icon
Wilier Triestina's email format typically follows the pattern of First@wilier.com. Find more Wilier Triestina email formats with LeadIQ.

When was Wilier Triestina founded?

Minus sign iconPlus sign icon
Wilier Triestina was founded in 1906.
Wilier Triestina

Wilier Triestina

Spectator SportsItaly51-200 Employees

Wilier Triestina is a high-end bicycle manufacturer, founded in 1906 in Bassano del Grappa, Italy. The history of the Company spans more than a century, marked by numerous successes in sports and technology. Many champions have made history by cycling on the saddle of Wilier Triestina including among others Fiorenzo Magni, Marco Pantani, Alessandro Ballan and Michele Scarponi. 

Engaged in the technological development of a sports product, with numerous awards won in the field of design and innovation (Eurobike Award 2017 and 2019, Design & Innovation award 2019, nomination for the German Design Award 2020), Wilier Triestina has established itself as a reference point among manufacturers of high and very high-end racing bicycles, used by professional teams as Astana – Qazaqstan Team (World Tour road category), Wilier Triestina - Pirelli Factory Team (UCI mountain bike category) and Wilier - 7C - Force (UCI mountain bike category). 

Wilier Triestina has also demonstrated unparalleled innovation through the URTA SLR in the off-road category, Filante SLR and Wilier 0 SLR for the road racing and the Cento10 Hybrid, the lightest e-road bike in the market. New innovative and amazing bicycles will be present in the coming months, going to be part of 2022 collection. 

#lovemywilier

Section iconCompany Overview

Headquarters
Via Fratel Venzo, Rossano Veneto, Veneto 36028, IT
Website
wilier.com
NAICS Code
7112 - Spectator Sports
Founded
1906
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Wilier Triestina's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Wilier Triestina's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.