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Innovative Product Line Wilier Triestina has a history of developing innovative and award-winning racing bicycles used by professional teams. Their recent launches, such as the Wilier 0 SLR, Filante Hybrid, and Granturismo SLR, showcase their commitment to cutting-edge design and technology, presenting sales opportunities for premium cycling enthusiasts and professional athletes.

Expanding Market Reach With recent launches like the Wilier Urta Max SLR for XC racing and the Rave SLR for off-road gravel biking, Wilier Triestina is diversifying its product offerings to attract a wider range of cycling enthusiasts. This expansion into different segments of the cycling market creates opportunities for targeted marketing and sales to reach new customer segments.

Partnership Strategies Collaborations with artists like Jun Inoue demonstrate Wilier Triestina's commitment to creating exclusive and unique models, appealing to collectors and niche markets. Leveraging partnerships and limited editions can drive sales through exclusivity and the allure of owning a special edition bicycle.

Distinct Competitive Edge Wilier Triestina's reputation for producing high-end, performance-driven bicycles sets them apart in a competitive market. Highlighting the craftsmanship, technology, and success of professional athletes using Wilier bikes can position the brand as a premium choice for cyclists seeking top-tier performance, presenting clear sales advantages.

Brand Recognition & Loyalty The rich history and association with cycling legends like Marco Pantani and Alessandro Ballan contribute to Wilier Triestina's strong brand recognition and loyal customer base. Leveraging the #lovemywilier campaign and the emotional connection customers have with the brand can drive repeat business and word-of-mouth referrals, facilitating further sales growth.

Similar companies to Wilier Triestina

Wilier Triestina Tech Stack

Wilier Triestina uses 8 technology products and services including Google Analytics, React, Zendesk Chat, and more. Explore Wilier Triestina's tech stack below.

  • Google Analytics
    Analytics
  • React
    Javascript Frameworks
  • Zendesk Chat
    Live Chat
  • PWA
    Miscellaneous
  • Debian
    Operating Systems
  • Amazon Web Services
    Platform As A Service
  • Node.js
    Programming Languages
  • Tailwind CSS
    UI Frameworks

Media & News

Wilier Triestina's Email Address Formats

Wilier Triestina uses at least 1 format(s):
Wilier Triestina Email FormatsExamplePercentage
First@wilier.comJohn@wilier.com
36%
FLast@wilier.comJDoe@wilier.com
23%
FMiddleLast@wilier.comJMichaelDoe@wilier.com
5%
First@wilier.comJohn@wilier.com
36%

Frequently Asked Questions

Where is Wilier Triestina's headquarters located?

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Wilier Triestina's main headquarters is located at Via Fratel Venzo Rossano Veneto, Veneto 36028 IT. The company has employees across 2 continents, including EuropeAfrica.

What is Wilier Triestina's official website and social media links?

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Wilier Triestina's official website is wilier.com and has social profiles on LinkedIn.

How much revenue does Wilier Triestina generate?

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As of July 2024, Wilier Triestina's annual revenue reached $15M.

What is Wilier Triestina's NAICS code?

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Wilier Triestina's NAICS code is 7112 - Spectator Sports.

How many employees does Wilier Triestina have currently?

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As of July 2024, Wilier Triestina has approximately 53 employees across 2 continents, including EuropeAfrica. Key team members include Marketing Project Manager: F. Z.Project Manager & Sustainability Lead: M. P.Operaio: A. M.. Explore Wilier Triestina's employee directory with LeadIQ.

What industry does Wilier Triestina belong to?

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Wilier Triestina operates in the Spectator Sports industry.

What technology does Wilier Triestina use?

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Wilier Triestina's tech stack includes Google AnalyticsReactZendesk ChatPWADebianAmazon Web ServicesNode.jsTailwind CSS.

What is Wilier Triestina's email format?

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Wilier Triestina's email format typically follows the pattern of . Find more Wilier Triestina email formats with LeadIQ.

When was Wilier Triestina founded?

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Wilier Triestina was founded in 1906.
Wilier Triestina

Wilier Triestina

Spectator SportsVeneto, Italy51-200 Employees

Wilier Triestina is a high-end bicycle manufacturer, founded in 1906 in Bassano del Grappa, Italy. The history of the Company spans more than a century, marked by numerous successes in sports and technology. Many champions have made history by cycling on the saddle of Wilier Triestina including among others Fiorenzo Magni, Marco Pantani, Alessandro Ballan and Michele Scarponi. 

Engaged in the technological development of a sports product, with numerous awards won in the field of design and innovation (Eurobike Award 2017 and 2019, Design & Innovation award 2019, nomination for the German Design Award 2020), Wilier Triestina has established itself as a reference point among manufacturers of high and very high-end racing bicycles, used by professional teams as Astana – Qazaqstan Team (World Tour road category), Wilier Triestina - Pirelli Factory Team (UCI mountain bike category) and Wilier - 7C - Force (UCI mountain bike category). 

Wilier Triestina has also demonstrated unparalleled innovation through the URTA SLR in the off-road category, Filante SLR and Wilier 0 SLR for the road racing and the Cento10 Hybrid, the lightest e-road bike in the market. New innovative and amazing bicycles will be present in the coming months, going to be part of 2022 collection. 

#lovemywilier

Section iconCompany Overview

Headquarters
Via Fratel Venzo Rossano Veneto, Veneto 36028 IT
Website
wilier.com
NAICS Code
7112 - Spectator Sports
Founded
1906
Employees
51-200

Section iconFunding & Financials

  • $10M$50M

    Wilier Triestina's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    Wilier Triestina's revenue is in the range of $10M$50M

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