Innovative Product Portfolio Wilier Triestina offers a diverse range of cutting-edge bicycles, including road racing bikes, e-road bikes, endurance road bikes, and off-road models. This innovative product portfolio presents multiple sales opportunities to cater to various customer preferences and cycling disciplines.

Industry Recognition and Awards With numerous awards for design and innovation, such as the Eurobike Award and Design & Innovation award, Wilier Triestina has established a reputation for excellence in the cycling industry. Leveraging these accolades can create sales opportunities by emphasizing the superior quality and technology of their bikes.

Strategic Partnerships By partnering with renowned figures like Jun Inoue, Wilier Triestina enhances its brand appeal and attracts a broader customer base. These strategic collaborations open doors for exclusive models and limited editions, creating sales opportunities among collectors and enthusiasts seeking unique cycling experiences.

Product Launches and Expansion Continual product launches, such as the Filante SLR, Granturismo SLR, and the recent 0 SLR model, demonstrate Wilier Triestina's commitment to innovation and meeting evolving market demands. Sales teams can capitalize on these launches to engage customers with the latest advancements and drive potential sales growth.

Rising Market Demand The expansion into new segments like the short-travel XC race full-suspension bikes and the gravel bike Rave SLR indicates a response to the increasing demand in these categories. Sales professionals can leverage these trend-aligned offerings to tap into emerging markets and capitalize on the growing interest in versatile high-performance bicycles.