Digital Transformation FEMSA operates a multi-unit ecosystem (retail, health, beverages) and already uses SAP, Microsoft 365, Power Platform, and ISO 9001 standards, creating a favorable foundation for enterprise-wide digital transformation. There is an opportunity to consolidate data silos, automate cross-unit workflows, and accelerate ERP modernization across 18 countries and 392,000 employees.

Retail Tech & Payments OXXO and Valora networks, including Spin and digital financial services, create demand for integrated POS, inventory, loyalty, and payments ecosystems. Opportunities include cashless checkout, mobile wallets, loyalty programs, and vendor-fintech partnerships across proximity stores in the Americas and Europe.

ESG & Sustainability FEMSA's inclusion in Dow Jones and MSCI ESG indices signals a strong sustainability focus. There is potential to offer ESG data platforms, energy and emissions monitoring, supplier risk analytics, and circular economy solutions across its beverage and retail value chains.

Supply Chain As Coca-Cola FEMSA is the largest Coca-Cola bottler by volume, there is a clear need for supply chain and manufacturing optimization: warehouse automation, route planning, cold chain monitoring, and manufacturing analytics integrated with SAP and ERP systems.

Talent & Experience With a global workforce of hundreds of thousands across 18 countries, FEMSA could benefit from digital workplace, training, and HR analytics leveraging Microsoft 365 and Power Platform to boost employee engagement, skills development, and retention.