Insights

Innovative Product Line Fera Pets offers a unique portfolio of holistic and organic pet supplements, including USDA Organic Probiotics, Mushroom Immune Support, and newly launched dental products, positioning it as a premium brand that appeals to health-conscious pet owners seeking effective and natural remedies.

Recent Market Expansion The company's recent launch of new supplements such as Goat Milk Toppers, Pumpkin Plus, Calming Support, and Liver Support demonstrates ongoing commitment to product innovation and expansion into diverse health categories, creating opportunities for upselling and cross-selling within existing customer bases.

Strong Growth Potential With an estimated revenue of $10 million to $25 million and recent acquisition by General Mills, Fera Pets is well-positioned for scaling operations and penetrating broader retail channels, providing sales opportunities through distribution partnerships and bulk purchasing options.

Health-Focused Positioning Fera Pets' vet-formulated, third-party tested, and GMP compliant products appeal to premium pet stores, veterinary clinics, and specialty retailers looking to enhance their offerings with trusted, high-quality supplements that support pet health and wellness.

Digital Engagement Leveraging a tech stack that includes Shopify, Klaviyo, and social platforms, Fera Pets exhibits a strong online presence and direct-to-consumer approach, opening opportunities to collaborate on targeted marketing campaigns and e-commerce sales initiatives for increased customer engagement.

Fera Pets Tech Stack

Fera Pets uses 8 technology products and services including Social Snowball, RSS, DataDome, and more. Explore Fera Pets's tech stack below.

  • Social Snowball
    Affiliate Advertising Networks
  • RSS
    Content Management System
  • DataDome
    DDoS And Bot Protection
  • Shopify
    E-commerce
  • React Router
    Javascript Frameworks
  • Preact
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Klaviyo
    Marketing Automation

Fera Pets's Email Address Formats

Fera Pets uses at least 2 format(s):
Fera Pets Email FormatsExamplePercentage
First@ferapetorganics.comJohn@ferapetorganics.com
88%
First.Last@ferapetorganics.comJohn.Doe@ferapetorganics.com
12%

Frequently Asked Questions

What is Fera Pets's official website and social media links?

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Fera Pets's official website is ferapets.com and has social profiles on LinkedIn.

What is Fera Pets's NAICS code?

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Fera Pets's NAICS code is 31-33 - Manufacturing.

How many employees does Fera Pets have currently?

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As of December 2025, Fera Pets has approximately 16 employees across 1 continents, including North America. Key team members include Member Board Of Directors: S. H.Board Member: K. H.. Explore Fera Pets's employee directory with LeadIQ.

What industry does Fera Pets belong to?

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Fera Pets operates in the Manufacturing industry.

What technology does Fera Pets use?

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Fera Pets's tech stack includes Social SnowballRSSDataDomeShopifyReact RouterPreactjQueryKlaviyo.

What is Fera Pets's email format?

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Fera Pets's email format typically follows the pattern of First@ferapetorganics.com. Find more Fera Pets email formats with LeadIQ.

When was Fera Pets founded?

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Fera Pets was founded in 2017.

Fera Pets

ManufacturingCalifornia, United States11-50 Employees

As a veterinarian, pet acupuncturist, and pet owner, Dr. Michelle Dulake co-founded Fera Pets, a pet supplement brand that creates effective, clean, and delicious supplements for dogs and cats by using natural and holistic ingredients necessary for each body system. 
Each supplement is custom formulated by veterinarian Dr. Michelle Dulake and made in the USA in FDA-registered GMP compliant facilities with high quality natural ingredients with the correct dosing. We are NASC certified and each batch is third party tested for purity and potency.
We have the only USDA Organic Probiotics + Prebiotics on the market, along with our USDA Organic Mushroom Immune Support, which makes us one of a kind. We have the highest amount of active ingredients in each product. We are the perfect blend of eastern and western ingredients for all your customers who are looking for a holistic and organic approach for their pet. 
We created Fera Pets to provide effective supplements to improve your pet's health and quality of life. There is no greater joy than when we receive positive feedback regarding your pet's health, whether it be a shinier coat, solid poops, more energy, increased mobility, you name it. We are here for you.

Section iconCompany Overview

NAICS Code
31-33 - Manufacturing
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    Fera Pets's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Fera Pets's revenue is estimated to be in the range of $10M$25M

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