Local Market Presence Fernelius Auto Group has a strong regional presence in Cheboygan, MI, serving customers from nearby cities such as Sault Ste. Marie, Alpena, and Petoskey. This localized customer base presents opportunities to expand targeted marketing efforts and promotional campaigns aimed at increasing customer loyalty and repeat business within the community.

Diverse Brand Portfolio The dealership offers a wide range of brands including Toyota, Chrysler, Dodge, Ram, Jeep, Ford, and Hyundai, providing multiple avenues to cross-sell and upsell vehicle accessories, maintenance packages, and financing options across different customer preferences and needs.

Digital Engagement Potential With a tech stack that includes platforms like YouTube, Facebook, and modern web tools, Fernelius Auto Group has existing digital channels that can be leveraged further to enhance online engagement, generate leads, and promote special offers to a broader audience.

Growth Opportunities in Services Given the range of services such as sales, service, parts, and body shop, there are cross-selling opportunities to increase service retention rates, especially by offering bundled maintenance and repair plans to existing customers, thereby boosting revenue per visit.

Competitive Landscape Despite operating in a competitive market with larger multi-brand groups, Fernelius Auto Group can focus on personalized customer care and community engagement to differentiate itself and attract customers seeking a more personalized automotive retail experience.