Strategic Partnership Leverage the recent Alutal Controles Industriais partnership to co-sell FIA systems in Brazil, targeting on-line fermentation monitoring and environmental laboratories where FIA offers fast throughput and reliable measurements.

Regional Expansion Explore distributors and lab integrators in South America and neighboring regions to extend market reach, using FIAlab’s 30+ years of FIA leadership as a differentiator for environmental, agricultural, and industrial process monitoring.

Industry Applications Target sectors with high sample throughput needs such as agriculture, seawater analysis, and industrial process monitoring, highlighting FIA advantages like transparency, reliability, and rapid analysis to win RFPs and lab upgrades.

Mid-Market Targeting Position FIAlab as a scalable solution for small to mid-sized labs and facilities, presenting cost-effective FIA modules and consumables to move potential customers from competitor systems (e.g., smaller lines of Metrohm or SEAL).

Digital & Outreach Amplify digital marketing and lead generation using existing tech stack signals (Google Ads, social pixels) to capture interest from environmental labs, agriculture stations, and fermentation facilities; align content with FIA throughput and on-line monitoring benefits.