Industry Recognition FIG's recent recognition at the 2022 PRmoment Awards for media relations campaigns showcases their expertise and capabilities in delivering successful marketing strategies. This recognition can be leveraged to attract new clients seeking proven results and innovative approaches.

New Hire Impact The hiring of Ali Sproson as the Sales & Marketing Manager indicates FIG's commitment to expanding its client base and achieving ambitious business goals. Leveraging the expertise and network of the new hire can open doors to fresh sales opportunities and strengthen FIG's market presence.

Strategic Partnerships FIG's partnership with Edge Hill University Facilities Management highlights their ability to collaborate with diverse organizations and effectively communicate services. This successful collaboration can serve as a case study to attract similar institutions as new clients, presenting FIG with expanded sales avenues in the educational sector.

Award-Winning Portfolio FIG's receipt of the Platinum MarCom award for their work on the Whole Intent brand underscores their creative excellence and marketing effectiveness. This accolade can be used to demonstrate FIG's capabilities to potential clients, enhancing credibility and positioning them as a top choice for companies seeking award-winning advertising solutions.

Competitive Landscape Analysis Analyzing similar companies in the advertising services industry provides valuable insights for FIG's sales team to identify gaps in the market and differentiate their offerings. Understanding the strengths and weaknesses of competitors such as Camp + King, Johannes Leonardo, and Red Tettemer O'Connell + Partners can help FIG tailor their sales pitches to highlight unique selling points and secure new business opportunities.