Insights

Brand Expansion Opportunities FILA Korea's recent acquisition of Sungjoogroup and its ownership rights to global footwear and clothing brands suggest a strategic focus on expanding product lines and entering new markets. Partnering with retail chains or sports and fashion distributors could unlock additional sales channels.

Collaborative Product Launches FILA Korea's successful collaborations with high-profile figures like BTS, especially the popular 'Dynamite' Collection, demonstrate strong potential for co-branded product lines. Opportunities exist to collaborate with other entertainment or sports personalities to further boost brand visibility and sales.

Targeted Youth Market The company's focus on trendy collections and youth engagement, highlighted by BTS-themed releases and fashionable footwear like chunky sneakers, positions it well to attract young consumers. Developing tailored marketing campaigns and exclusive drops could increase market share among this demographic.

Digital Engagement Growth Utilizing its digital tech stack, including Google Analytics and social media pixels, FILA Korea has strong foundations for data-driven marketing. Personalized online promotions and timely social media campaigns can enhance customer acquisition and retention.

Premium Product Positioning Given the focus on limited edition and fashion-forward products, including swimsuits and unique sneaker designs, there is an opportunity to target premium consumers and specialty retailers. Highlighting exclusivity and innovative design in sales pitches can drive higher-margin sales.

FILA Korea Ltd. Tech Stack

FILA Korea Ltd. uses 8 technology products and services including Google Ads, TikTok Pixel, Facebook Pixel, and more. Explore FILA Korea Ltd.'s tech stack below.

  • Google Ads
    Advertising
  • TikTok Pixel
    Analytics
  • Facebook Pixel
    Analytics
  • Open Graph
    Content Management System
  • Insider
    Customer Data Platforms
  • jQuery
    Javascript Libraries
  • YouTube
    Video Players
  • Google Analytics
    Web Analytics

Media & News

FILA Korea Ltd.'s Email Address Formats

FILA Korea Ltd. uses at least 1 format(s):
FILA Korea Ltd. Email FormatsExamplePercentage
FLast@fila.co.krJDoe@fila.co.kr
33%
FirstLast@fila.co.krJohnDoe@fila.co.kr
25%
Last@fila.co.krDoe@fila.co.kr
9%
FLast@fila.co.krJDoe@fila.co.kr
33%

Frequently Asked Questions

What is FILA Korea Ltd.'s official website and social media links?

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FILA Korea Ltd.'s official website is fila.co.kr and has social profiles on LinkedIn.

What is FILA Korea Ltd.'s SIC code NAICS code?

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FILA Korea Ltd.'s SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does FILA Korea Ltd. have currently?

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As of December 2025, FILA Korea Ltd. has approximately 201 employees across 3 continents, including AsiaNorth AmericaEurope. Key team members include Business Planning Manager: S. J.Italy: B. R.. Explore FILA Korea Ltd.'s employee directory with LeadIQ.

What industry does FILA Korea Ltd. belong to?

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FILA Korea Ltd. operates in the Sporting Goods Manufacturing industry.

What technology does FILA Korea Ltd. use?

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FILA Korea Ltd.'s tech stack includes Google AdsTikTok PixelFacebook PixelOpen GraphInsiderjQueryYouTubeGoogle Analytics.

What is FILA Korea Ltd.'s email format?

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FILA Korea Ltd.'s email format typically follows the pattern of FLast@fila.co.kr. Find more FILA Korea Ltd. email formats with LeadIQ.

When was FILA Korea Ltd. founded?

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FILA Korea Ltd. was founded in 1991.

FILA Korea Ltd.

Sporting Goods ManufacturingSeoul, South Korea201-500 Employees

Fila was created in Biella, Piedmont, by the Fila brothers in 1911. It originally started by making clothing for the people of the Italian Alps, now manufacturing sportswear for men, women, kids and athletes.
The company's primary product was originally underwear, before moving into sportswear in the 1970s, initially with the endorsement of tennis player Björn Borg. The brand got more popular after moving into sportswear.
The original Italian ownership shop Holding di Partecipazioni sold the company to US hedge fund Cerberus Capital Management in 2003, after the company over-committed itself to expensive athletic endorsements, at a time when margins were under pressure. Cerberus owned Fila through holding company Sports Brands International, which owned and operated all Fila businesses around the world with the exception of Fila Korea, which was a separate company operating the brand under licence. In January 2007, the global Fila brand and all its international subsidiaries were acquired by Fila Korea from SBI, which made it the largest South Korean sportswear company. Fila Korea currently holds all of the rights to the worldwide use of footwear and clothing brands of the parent firm.

Section iconCompany Overview

Website
fila.co.kr
SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1991
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    FILA Korea Ltd.'s revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    FILA Korea Ltd.'s revenue is estimated to be in the range of $25M$50M

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