Product Expansion Opportunities Fillmore Container has recently launched new product lines, such as the Superb Seal-it-Right Canning Lids, TruScent Fragrances, and various sizes of jars. These new offerings present opportunities for cross-selling and upselling to existing customers, as well as attracting new clients interested in innovative packaging solutions.

Local Pick-Up Garage Advantage The introduction of the Self-Serve Pick-Up Garage by Fillmore Container enhances customer convenience and local presence. This unique service can be leveraged to upsell related products during pick-ups, as customers coming for orders might be interested in additional items, leading to increased sales opportunities.

Online Presence Enhancement With the planned launch of a new website and the current use of tech tools like Google Font API and Inspectlet, Fillmore Container is actively enhancing its online presence. Improved website functionality and user experience can drive higher online sales, attract new customers, and provide a platform for showcasing products to a wider audience.

Targeted Marketing Initiatives Fillmore Container's focus on specific product lines like honey jars and amber glass mason jars presents an opportunity for targeted marketing campaigns. Tailored marketing strategies highlighting these popular items can help attract customers looking for these specific products, resulting in increased sales and customer engagement.

Competitive Advantage Through Unique Offerings By offering unique products like the Ball Collection Elite Amber Glass Mason Jars and innovative jar sizes like the Skep Jar line, Fillmore Container creates a competitive advantage in the market. Promoting these distinctive products in targeted campaigns can help position the company as a top choice for customers seeking specialized glass packaging solutions.