Regional impact The organization operates as the official destination marketing entity for Ontario County in the Finger Lakes, with recent tourism spending in the region totaling $377.7 million and $44.9 million in taxes, signaling strong market demand and a robust platform for partners seeking regional exposure.

Growth leadership Recent leadership appointment of Alicia M. Quinn as President & CEO and ongoing initiatives like launching the Finger Lakes Virtual Museum indicate a strategic focus on growth, digital engagement, and new visitor experiences that potential partners can align with.

Digital expansion Active tech stack includes Google Analytics, Google Publisher Tag, LinkedIn Ads, and content platforms, plus a new virtual museum project, presenting opportunities to offer digital marketing, content partnerships, and data-driven campaigns targeting this audience.

Content and media Annual Finger Lakes Visitors Guide and ongoing marketing materials reflect a commitment to multi-channel storytelling; partners can collaborate on guide sponsorships, experiential features, and co-branded campaigns to reach travelers to Ontario County and the region.

Market fit Strong regional tourism base with notable wine and craft beverage prominence and recognition as a top wine region; ideal for businesses targeting wine tourism, hospitality, outdoor recreation, and experiential travel to the Finger Lakes.