Global expansion FINN Partners is expanding its Asia-Pacific footprint with new offices in Sydney and Melbourne, increasing the global network to 37 offices and boosting the APAC team to about 250 professionals. Sales opportunity: position FINN as a travel and lifestyle PR partner for brands seeking broader regional visibility in Australia and across Oceania, including potential service bundles for media relations, influencer outreach, and sustainability storytelling.

Acquisitive growth The acquisition of Honner (Sydney-based) signals an aggressive growth strategy in financial services and corporate communications within APAC. Sales opportunity: offer integrated financial services public relations campaigns, corporate communications programs, and cross-sell to existing Honner clients with FINN’s travel, sustainability, and tech capabilities to expand partnership value.

Sector specialization FINN maintains specialist sectors in health, sustainability, technology, and research, aligning programs to client sustainability goals and purposeful travel. Sales opportunity: target travel and lifestyle brands with strong ESG mandates, offering strategic sustainability communications, responsible tourism narratives, and impact measurement tied to bottom-line outcomes.

Brand storytelling The firm emphasizes storytelling, media relationships, and impactful campaigns designed to drive visibility and measurable business results, including pro bono initiatives. Sales opportunity: position as a partner to elevate brand narratives, secure high-visibility placements, and develop cause-related campaigns with PR value, while highlighting pro bono capabilities for new client onboarding.

APAC leadership New leadership appointment in APAC with Philippa Honner as Managing Partner and Financial Services Practice Lead, aiming to grow FINN’s financial services practice in the region. Sales opportunity: pursue financial services clients (banks, fintechs, asset managers) seeking integrated PR, branding, and crisis management support in Australia and broader APAC, leveraging local leadership and regional network.