Insights

Market Positioning Finstro operates within the financial services industry, offering innovative cashflow management solutions that focus on helping businesses improve their cash flow and grow confidently. Its presence in both Australia and the United States presents cross-region expansion opportunities targeting SMEs seeking streamlined payment and credit solutions.

Technological Edge With a tech stack that includes AWS, Angular, and Google Analytics, Finstro leverages modern cloud-based and analytics tools, indicating an openness to integrating advanced digital solutions. This can be appealing to clients looking for scalable, tech-enabled cash management platforms and partner integrations.

Existing Partnerships Recent collaborations with companies like SBH Solutions and Safetyline Jalousie suggest that Finstro is actively building strategic partnerships with businesses seeking improved cash flow solutions. These alliances can be leveraged to identify similar industries or sectors in need of flexible credit facilities and payment management.

Financial Growth Potential Finstro's revenue range of $10 million to $50 million and recent partnership activities indicate a growth-oriented company with expanding client base. Targeting other SMEs or companies seeking cash flow solutions could help accelerate their growth and market penetration.

Competitive Landscape Finstro competes with established fintech firms like Bluevine and OnDeck, which have larger employee bases and revenues but similar service offerings. Positioning Finstro’s tailored, fast solutions and regional expertise can help differentiate it in a competitive SME-focused fintech market.

Finstro Tech Stack

Finstro uses 8 technology products and services including Reddit Ads, Tableau, Docker, and more. Explore Finstro's tech stack below.

  • Reddit Ads
    Advertising
  • Tableau
    Business Intelligence
  • Docker
    Containerization
  • WordPress
    Content Management System
  • Google Fonts API
    Font Scripts
  • HubSpot
    Marketing Automation
  • C#
    Programming Languages
  • UIKit
    UI Frameworks

Finstro's Email Address Formats

Finstro uses at least 2 format(s):
Finstro Email FormatsExamplePercentage
First.Last@finstro.com.auJohn.Doe@finstro.com.au
78%
First@finstro.com.auJohn@finstro.com.au
15%
First.Middle@finstro.com.auJohn.Michael@finstro.com.au
2%
Middle@finstro.com.auMichael@finstro.com.au
3%
Fir.Last@finstro.com.auJoh.Doe@finstro.com.au
2%
First.Last@finstro.comJohn.Doe@finstro.com
81%
First.Last@finstro.comJohn.Doe@finstro.com
7%
First.Last@finstro.comJohn.Doe@finstro.com
6%
First.Last@finstro.comJohn.Doe@finstro.com
6%

Frequently Asked Questions

Where is Finstro's headquarters located?

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Finstro's main headquarters is located at 1 York Street Sydney, Level 5 Sydney, NSW 2000, AU. The company has employees across 4 continents, including AsiaOceaniaNorth America.

What is Finstro's official website and social media links?

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Finstro's official website is finstro.com and has social profiles on LinkedIn.

What is Finstro's NAICS code?

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Finstro's NAICS code is 52 - Finance and Insurance.

How many employees does Finstro have currently?

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As of October 2025, Finstro has approximately 101 employees across 4 continents, including AsiaOceaniaNorth America. Key team members include Chief Executive Officer: S. M. M.Chief Financial Officer: D. P.Chief Technology Officer: J. M.. Explore Finstro's employee directory with LeadIQ.

What industry does Finstro belong to?

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Finstro operates in the Financial Services industry.

What technology does Finstro use?

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Finstro's tech stack includes Reddit AdsTableauDockerWordPressGoogle Fonts APIHubSpotC#UIKit.

What is Finstro's email format?

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Finstro's email format typically follows the pattern of First.Last@finstro.com.au. Find more Finstro email formats with LeadIQ.

When was Finstro founded?

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Finstro was founded in 2014.
Finstro

Finstro

Financial ServicesAustralia51-200 Employees

The Cashflow management solution that gets you paid faster, saves you precious time and enables you to grow your business with confidence.

The Finstro vision is to put business owners back in control of their working capital. We provide a complete cashflow management platform that takes control of customer and supplier payments, and provides innovative credit based solutions to help grow your business. Our goal is to make managing cash flow, customers and suppliers simple and give you back your most valuable resource, your time. 
 
Most traditional data management platforms only acknowledge when a cash flow issue arises and then you are left to your own devices to solve it yourself. Finstro can not only identify the problem, it also provides ‘one click’ solutions as well as credit facilities available at any time to handle the unexpected.

AUSTRALIA
Level 5,
1 York Street
Sydney, NSW 2000

UNITED STATES
8400 E Prentice Avenue (Greenwood Village)
Suite 1500
Denver, Colorado 80111

Section iconCompany Overview

Headquarters
1 York Street Sydney, Level 5 Sydney, NSW 2000, AU
NAICS Code
52 - Finance and Insurance
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Finstro's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Finstro's revenue is estimated to be in the range of $25M$50M

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