What departments does first direct have?

first direct has employees across 14 departments including Banking, Branding, Engineering, Finance, Information Technology.

What is the largest department at first direct?

The largest department at first direct is Product Management with 4 employees.

Where are first direct employees located globally?

first direct has employees across 6 continents and 13 countries including Nigeria, South Africa, United Arab Emirates, Philippines, India.

How has first direct's team size changed over time?

first direct's team has decreased from approximately 1.3K to 675 employees based on available data.

first direct Employee Directory

BankingEngland, United Kingdom501-1000 Employees

First Direct is a UK-based bank located at 40 Wakefield Road, Leeds, England LS98 1FD, United Kingdom, with between 501 and 1,000 employees. It serves more than 1.7 million customers and offers a full range of personal banking products, including current accounts, savings, cards, mortgages, loans, and insurance, delivered through mobile, online, and telephone channels. The bank emphasizes a human-centered service model, providing 24/7 telephone support with real people rather than automated systems. First Direct has a history of digital banking innovation, starting the always-open service in 1989 and introducing PC Banking (1997), Text Messaging Banking (1999), Internet Banking (2000), and being the first UK bank with a Twitter account. Recent activity includes a 2025 perks programme, a partnership with the charity Surviving Economic Abuse UK, and the introduction of differential pricing for different buyer types in January 2025.

first direct Global Highlights

Europe
1.1K

United Kingdom Of Great Britain And Northern Ireland
1.1K
France
1
Ireland
1

North America
19

United States Of America
19

Oceania
8

Australia
4
New Zealand
4

Asia
7

United Arab Emirates
2
Philippines
2
India
2
Singapore
1

Africa
3

Nigeria
2
South Africa
1

first direct's Leadership

C. P.
Chief Executive Officer
Mobile Phone
Email
L. B.
Cio
Mobile Phone
Email
D. S.
Chief Information Officer
Mobile Phone
Email
I. G.
Chief Control Officer
Mobile Phone
Email
R. S.
Chief Risk Officer/Head Of Risk, First Direct (hsbc)
Mobile Phone
Email
K. R.
Chief Of Staff
Mobile Phone
Email
S. A.
Chief Software Engineer
Mobile Phone
Email
C. H.
Head Of Banking & Propositions
Mobile Phone
Email

first direct Employee Metrics

100%

50%

0%

2026

2025

Customer Success
Banking
Analytics
Sales
Engineering
Other
Finance
Support
Accounting
Product Management
Community & Social Services

Contact profiles from first direct

Name

Title

Contact Info

Location

Last Update

R. B.
Pa To Head Of Customer Experience
Mobile Phone
Email
United KingdomKirklees
May 16, 2024
A. L.
Head Of Ecommerce
Mobile Phone
Email
United KingdomEngland
Apr 14, 2026
L. S.
Customer Service Director
Mobile Phone
Email
United KingdomEngland
Apr 14, 2026
I. A.
Credit Controller
Mobile Phone
Email
United KingdomEngland
Apr 14, 2026
A. R.
Executive Director
Mobile Phone
Email
UNITED STATES
Mar 08, 2023
S. J.
Crm Product Owner
Mobile Phone
Email
United KingdomEngland
Apr 14, 2026
N. W.
Senior Customer Communications Manager
Mobile Phone
Email
United KingdomEngland
Apr 22, 2026
P. K.
Mobile Engineering Lead
Mobile Phone
Email
IndiaMaharashtra
Mar 24, 2026
D. G.
Digital Lead - Payments, Security, Fraud
Mobile Phone
Email
United KingdomEngland
Apr 14, 2026
K. W.
Product Cross Sell Marketing Manager
Mobile Phone
Email
United Kingdom
Apr 14, 2026

Frequently Asked Questions

What is first direct known for?

first direct was founded in 1989 operates in the Banking industry. The company's main headquarters is located in 40 Wakefield Road Leeds, England ls98 1fd United Kingdom; you can contact the main corporate office by phone at

+44-113-276-****

. Explore first direct's company overview page for more information.

What is first direct's most common email format?

first direct employees' email format typically follows the pattern of . Trying to find reliable and up-to-date employee contact data? Find more first direct email formats with LeadIQ.

How many employees does first direct have currently?

first direct has approximately 988 employees as of June 2026. These team members are located across 5 continents, including EuropeNorth AmericaOceania.

Who are first direct's key employees and leadership?

As of June 2026, first direct's key employees include:

Chief Executive Officer: C. P.
Cio: L. B.
Chief Information Officer: D. S.
Chief Control Officer: I. G.
Chief Risk Officer/Head Of Risk, First Direct (hsbc): R. S.

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first direct Employee Directory

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