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Insights

AI ready growth First Focus positions itself as a managed IT provider built for the AI era with AI implementations (Copilot, ChatGPT, Claude, or Hatz) and multi-model capabilities, signaling strong potential upsell to clients seeking AI-enabled productivity and automation.

Mid-market MSP leader Rated Australia’s #1 mid-market MSP for nine years (Cloudtango) and listed in top MSPs worldwide, indicating credibility and a ready pipeline of mid-market organizations needing enterprise-grade IT services, security, and governance.

New market expansion Recent acquisitions of OneHQ IT and Optimus Systems, plus expansion across Australia, New Zealand, and the Philippines, reveal aggressive growth and cross-sell opportunities to integrate services, expand footprints, and consolidate SMBs needing unified IT and AI capabilities.

Security and governance Core offering includes Essential 8 Maturity level 1 cyber security and data governance, presenting a compelling value prop for organizations prioritizing compliance, risk reduction, and managed security as a service to win larger multi-location deals.

Dedicated support model Each client receives a dedicated support pod and a Technical Account Manager focused on outcomes, creating a differentiated customer success story that can be leveraged to expand in existing accounts, upsell cloud, security, and strategic IT services.

Similar companies to First Focus AU

First Focus AU Tech Stack

First Focus AU uses 8 technology products and services including HubSpot Analytics, iCIMS, Apache Spark, and more. Explore First Focus AU's tech stack below.

Media & News

First Focus AU's Email Address Formats

First Focus AU uses at least 4 email formats:
First Focus AU Email FormatsExamplePercentage
First.Last@firstfocus.com.auJohn.Doe@firstfocus.com.au
83%
FLast@firstfocus.com.auJDoe@firstfocus.com.au
9%
Last@firstfocus.com.auDoe@firstfocus.com.au
4%
First@firstfocus.com.auJohn@firstfocus.com.au
4%

Frequently Asked Questions

What is First Focus AU's official website and social media links?

Minus sign iconPlus sign iconFirst Focus AU's official website is firstfocus.com.au and has social profiles on LinkedIn.

How much revenue does First Focus AU generate?

Minus sign iconPlus sign icon As of August 2026, First Focus AU's annual revenue is estimated to be $25M - $50M.

What is First Focus AU's NAICS code?

Minus sign iconPlus sign iconFirst Focus AU's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does First Focus AU have currently?

Minus sign iconPlus sign iconAs of August 2026, First Focus AU has approximately 308 employees across 6 continents, including Oceania, Asia and North America. Key team members include Chief Growth Officer: B. R., Chief Customer Officer: P. B. and Chief People Officer: N. S. Explore First Focus AU's employee directory with LeadIQ.

What industry does First Focus AU belong to?

Minus sign iconPlus sign iconFirst Focus AU operates in the IT Services and IT Consulting industry.

What technology does First Focus AU use?

Minus sign iconPlus sign iconFirst Focus AU's tech stack includes HubSpot Analytics, iCIMS, Apache Spark, Drupal, SAP, PostgreSQL, Microsoft Active Directory and KnowBe4.

What is First Focus AU's email format?

Minus sign iconPlus sign iconFirst Focus AU's email format typically follows the pattern of First.Last@firstfocus.com.au. Find more First Focus AU email formats with LeadIQ.

When was First Focus AU founded?

Minus sign iconPlus sign iconFirst Focus AU was founded in 2003.
First Focus AU logo

First Focus AU

IT Services and IT ConsultingNew South Wales, Australia201-500 Employees

First Focus is a mid-sized IT services and consulting firm based in Mascot, New South Wales, Australia. It positions itself around managed IT services that keep operations reliable while boosting productivity through AI-enabled solutions and workflow design. Its CORE offering combines AI adoption, automation, cybersecurity aligned with Essential 8 Maturity Level 1, data governance, and proactive support and training tied to actual client workflows. In June 2026, the company completed the acquisition of OneHQ IT Limited, expanding its New Zealand footprint.
Beyond CORE, First Focus provides cloud and infrastructure, connectivity, unified communications, IT strategy, software development, and procurement to address broader IT needs. It serves more than 800 businesses and 30,000 end users across Australia, New Zealand, and the Philippines, supported by dedicated client pods and a Technical Account Manager for each engagement.

Section iconCompany Overview

Website
firstfocus.com.au
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2003
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $25M - $50M

    First Focus AU's revenue is estimated to be in the range of $25M - $50M

Company Leadership

  • Chief Growth Officer at First Focus AU
    B. R.
    Chief Growth Officer
    Mobile Phone
  • Chief Customer Officer at First Focus AU
    P. B.
    Chief Customer Officer
    Mobile Phone
  • Chief People Officer at First Focus AU
    N. S.
    Chief People Officer
    Mobile Phone
  • Chief Commercial Officer at First Focus AU
    A. S.
    Chief Commercial Officer
    Mobile Phone
  • Chief Technology Officer at First Focus AU
    K. R.
    Chief Technology Officer
    Mobile Phone

Employee Directory

  • Chief Technology Officer at First Focus AU
    K. R.
    Chief Technology Officer
    Mobile Phone
  • Chief Experience Officer at First Focus AU
    E. N.
    Chief Experience Officer
    Mobile Phone
  • Managing Partner at First Focus AU
    M. H.
    Managing Partner
    Mobile Phone
  • Chief Financial Officer at First Focus AU
    J. J.
    Chief Financial Officer
    Mobile Phone
  • Head Of Engineering at First Focus AU
    B. S.
    Head Of Engineering
    Mobile Phone

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