New Market Expansion First National Bank & Trust recently opened a new location in Edmond, Oklahoma. This presents a potential sales opportunity to target customers in the Edmond area who are seeking banking services.

Strategic Partnerships The bank has engaged in partnerships with companies like Allied Payment Network Inc., Arlington Roe & Co., and more. Leveraging these partnerships can open doors for cross-selling opportunities and tapping into the partner network for referrals.

Technology Integration Utilizing a tech stack including Google Analytics, Facebook Pixel, and Amazon ALB, indicates a focus on digital capabilities. This could be leveraged to offer innovative digital banking solutions to tech-savvy customers, driving sales through digital channels.

Community Engagement First National Bank & Trust has collaborated with various entities for community initiatives like donations to animal shelters. Leveraging these community engagements can enhance the bank's reputation, attract socially conscious customers, and create sales opportunities through positive brand perception.

Talent Acquisition Strategy The recent hiring of Jackie Menhennick as a mortgage lender showcases the bank's focus on expanding its mortgage services. Leveraging this talent acquisition strategy to promote specialized mortgage offerings could lead to increased sales in the mortgage lending segment.