Insights

Personalized Service Potential FitnessGenes offers a client management platform that enables healthcare practitioners and fitness professionals to deliver highly personalized DNA-based nutritional and fitness recommendations, opening opportunities to upsell advanced genetic testing and custom programs to their existing client base.

Expanding Market Demand With the upcoming launch of the Women’s Health category in October 2024, there is a clear opportunity to target and develop marketing strategies toward women seeking personalized health solutions, increasing market penetration and client acquisition.

Award-Winning Innovation Receiving the Cherwell Business Awards Innovation Award enhances brand credibility, providing a unique selling proposition that can be leveraged in sales pitches to differentiate FitnessGenes from competitors and attract new B2B partnerships.

Research-Backed Differentiation FitnessGenes' use of evidence-backed genetic insights across multiple health domains allows for premium service offerings, appealing to health-conscious clients seeking scientifically validated results in a competitive fitness and wellness market.

Technology Adoption The company’s tech stack, including PWA and secure data practices, supports seamless, scalable delivery of personalized plans, presenting an opportunity to sell integration or white-label solutions to large health and fitness organizations looking to enhance their digital offerings.

FitnessGenes Tech Stack

FitnessGenes uses 8 technology products and services including Adzerk, cdnjs, Cart Functionality, and more. Explore FitnessGenes's tech stack below.

  • Adzerk
    Advertising Networks
  • cdnjs
    Content Delivery Network
  • Cart Functionality
    E-commerce
  • Amazon ALB
    Load Balancers
  • reCAPTCHA
    Security
  • HTTP/3
    Web & Portal Technology
  • Kestrel
    Web Servers
  • Facebook
    Widgets

FitnessGenes's Email Address Formats

FitnessGenes uses at least 1 format(s):
FitnessGenes Email FormatsExamplePercentage
First.Last@fitnessgenes.comJohn.Doe@fitnessgenes.com
89%
Last@fitnessgenes.comDoe@fitnessgenes.com
5%
Fir.Last@fitnessgenes.comJoh.Doe@fitnessgenes.com
3%
First@fitnessgenes.comJohn@fitnessgenes.com
3%

Frequently Asked Questions

Where is FitnessGenes's headquarters located?

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FitnessGenes's main headquarters is located at Bicester Innovation Centre, Telford Road Bicester, Oxfordshire OX26 4LD, GB. The company has employees across 1 continents, including Europe.

What is FitnessGenes's official website and social media links?

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FitnessGenes's official website is fitnessgenes.com and has social profiles on LinkedInCrunchbase.

What is FitnessGenes's NAICS code?

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FitnessGenes's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does FitnessGenes have currently?

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As of October 2025, FitnessGenes has approximately 19 employees across 1 continents, including Europe. Key team members include CEO & Co-founder: D. R.Chief Marketing Officer: P. Z.Co-Founder And Chief Executive Officer: S. D.. Explore FitnessGenes's employee directory with LeadIQ.

What industry does FitnessGenes belong to?

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FitnessGenes operates in the Wellness and Fitness Services industry.

What technology does FitnessGenes use?

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FitnessGenes's tech stack includes AdzerkcdnjsCart FunctionalityAmazon ALBreCAPTCHAHTTP/3KestrelFacebook.

What is FitnessGenes's email format?

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FitnessGenes's email format typically follows the pattern of First.Last@fitnessgenes.com. Find more FitnessGenes email formats with LeadIQ.

How much funding has FitnessGenes raised to date?

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As of October 2025, FitnessGenes has raised $5M in funding. The last funding round occurred on May 31, 2017 for $5M.

When was FitnessGenes founded?

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FitnessGenes was founded in 2013.
FitnessGenes

FitnessGenes

Wellness and Fitness ServicesUnited Kingdom11-50 Employees

πŸ‘€ Are you a health and fitness professional looking for a way to grow your business and get more clients?  

🧬 At FitnessGenes, we've developed our Pro platform - a powerful tool designed to help you stand out, boost engagement and expand revenue. Our easy-to-use web portal lets you quickly create custom-branded genetic reports for your clients, with comprehensive education and training included to ensure you get the most out of it.

πŸ‹οΈ Differentiate yourself from the competition and stay at the cutting edge of health research by offering personalised DNA insights and evidence-backed recommendations across a range of health and fitness goals. Help your clients achieve their objectives faster while driving business growth, maintaining client engagement, and increasing monthly revenue!

πŸ”¬Weight Loss πŸ”¬ Muscle-Building πŸ”¬ Endurance πŸ”¬ Hormone Health πŸ”¬ Heart Health πŸ”¬ Brain Health πŸ”¬ Inflammation πŸ”¬ Biological Ageing πŸ”¬ Appetite Control πŸ”¬ Blood Sugar Levels πŸ”¬ Vitamin & Mineral Requirements πŸ”¬ Sleep 

🧘 New Women's Health category launching October 2024! πŸŽ‰

Download a sample report now: https://www.fitnessgenes.com/pro/about
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πŸ‡¬πŸ‡§ About FitnessGenes

At FitnessGenes, we use DNA and other biological information to identify risks and deliver evidence-backed personalised nutritional, exercise, and lifestyle recommendations, aimed at extending and improving the lives of our users. 

Originally founded in 2013 as a direct-to-consumer service by a team of genetic researchers, a medical doctor, and a nutritionist, FitnessGenes has recently shifted to a B2B model. We now offer a client management platform designed for healthcare practitioners, including personal trainers, nutritionists, and functional and lifestyle medicine doctors. 

πŸš€ Our mission is to empower people to live longer, healthier, and happier lives by unlocking the secrets of their unique biology πŸ”

Section iconCompany Overview

Headquarters
Bicester Innovation Centre, Telford Road Bicester, Oxfordshire OX26 4LD, GB
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $5M

    FitnessGenes has raised a total of $5M of funding over 4 rounds. Their latest funding round was raised on May 31, 2017 in the amount of $5M.

  • $1M

    FitnessGenes's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $5M

    FitnessGenes has raised a total of $5M of funding over 4 rounds. Their latest funding round was raised on May 31, 2017 in the amount of $5M.

  • $1M

    FitnessGenes's revenue is estimated to be in the range of $1M

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