Digital Marketing Leverage existing analytics tools (Crazy Egg, Facebook Pixel, Comscore) to optimize the online customer journey, run targeted retargeting campaigns, and improve conversion from website visits to showroom appointments and test drives.

Regional Opportunity With a Hawaii location focus, there is potential to expand localized marketing and service offerings, converting online leads into locally serviced Subaru purchases and maintenance visits.

Technology Advantage The dealership uses a modern tech stack; explore expanding digital merchandising, dynamic inventory feeds, and CRM integration to scale lead capture and streamline follow-ups with a small team.

Profitability Levers A small workforce can be scaled with bundled offers such as financing, maintenance plans, and Subaru-certified accessories to raise per-vehicle profitability and reduce back-office load.

Competitive Positioning Position Five Star Subaru as a localized, tech-enabled dealer by leveraging OEM incentives, co-op marketing opportunities, and regional partnerships to compete with larger Subaru networks and drive higher market share.