Expanding Content Platform FloSports has recently launched FAST channels such as FloRacing 24/7 and FloHockey 24/7 on Prime Video and Fubo, enhancing its digital distribution reach and providing new sponsorship and advertising opportunities across streaming platforms.

Strategic Acquisitions The company's acquisition of Lucas Oil Late Model Dirt Series positions it strongly in the motorsports market, offering avenues for targeted marketing and sponsorship collaborations within the dirt racing community.

Partnering with Brands Recent partnerships with organizations like Brooks Running demonstrate FloSports’s openness to collaborative marketing efforts and sponsorships in niche sports, presenting opportunities for brands aiming to engage passionate and underserved sports audiences.

Technology and Engagement With the launch of its Connected TV app on Samsung and VIZIO smart TVs, FloSports is increasing consumer engagement through its multi-platform presence, creating potential touchpoints for targeted advertising and new subscription offerings.

Growing Market Presence FloSports’s focus on underserved sports communities across a diverse portfolio of over 25 sports, combined with its recent expansion activities, presents multiple sales avenues for brands seeking to reach dedicated sports fans in niche markets.