Insights

Audience with Financial Reach Forbes Advisor operates as a global platform delivering unbiased personal finance advice and product comparisons to consumers, indicating a large, monetizable audience for targeted sponsorships, affiliate offers, and premium content partnerships.

High Revenue Scale With reported annual revenue between 500M and 1B, Forbes Advisor represents a mature, financially capable partner open to large-scale collaborations, sponsored content programs, and co-branded financial product campaigns.

Tech Stack Enablement Utilizing tools like Rippling suggests modern, scalable operations and potential openness to integrations, HR tech, marketing automation, and platform partnerships that streamline onboarding for sales enablement and customer success.

Product Comparison Platform The site features a comparison marketplace for financial products, creating opportunities to propose exclusive offers, white-label comparison widgets, and lead-gen partnerships for lenders, banks, and fintechs.

Industry Positioning As a consumer-facing finance authority with peers in the fintech and personal finance space, Forbes Advisor can be a strategic channel for data-driven marketing, co-marketing initiatives, and cross-referral arrangements with similar brands and networks.

Similar companies to Forbes Advisor

Forbes Advisor Tech Stack

Forbes Advisor uses 1 technology products and services including Rippling, and more. Explore Forbes Advisor's tech stack below.

  • Rippling
    Applicant Tracking Systems

Forbes Advisor's Email Address Formats

Forbes Advisor uses at least 2 email formats:
Forbes Advisor Email FormatsExamplePercentage
FLast@forbesadvisor.comJDoe@forbesadvisor.com
99%
Last@forbesadvisor.comDoe@forbesadvisor.com
1%

Frequently Asked Questions

What is Forbes Advisor's official website and social media links?

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Forbes Advisor's official website is forbesadvisor.com and has social profiles on LinkedIn.

How much revenue does Forbes Advisor generate?

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As of August 2026, Forbes Advisor's annual revenue is estimated to be $500M - $1B.

What is Forbes Advisor's NAICS code?

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Forbes Advisor's NAICS code is 81 - Other Services (except Public Administration).

How many employees does Forbes Advisor have currently?

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As of August 2026, Forbes Advisor has approximately 712 employees across 5 continents, including Asia, North America and Europe. Key team members include Chief Human Resources Officer: A. B., Chief Product Officer: M. W. and Vp Of Innovation: J. Y. Explore Forbes Advisor's employee directory with LeadIQ.

What industry does Forbes Advisor belong to?

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Forbes Advisor operates in the Consumer Services industry.

What technology does Forbes Advisor use?

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Forbes Advisor's tech stack includes Rippling.

What is Forbes Advisor's email format?

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Forbes Advisor's email format typically follows the pattern of FLast@forbesadvisor.com. Find more Forbes Advisor email formats with LeadIQ.

When was Forbes Advisor founded?

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Forbes Advisor was founded in 1917.
Forbes Advisor logo

Forbes Advisor

Consumer ServicesNew Jersey, United States501-1000 Employees

Forbes Advisor runs a global platform aimed at helping consumers make financial choices that fit their personal circumstances. It offers unbiased personal finance guidance, along with current news and reviews, and includes a marketplace that compares financial products to align with users’ life goals. The goal is to simplify smart financial decision-making so people can return to the activities they care about most.

Based in Jersey City, New Jersey, the company serves individual consumers seeking financial guidance, supporting them in making informed decisions and pursuing their financial objectives. Within the consumer services sector, Forbes Advisor combines advisory content with a product comparison marketplace and operates with a mid-sized team.

Section iconCompany Overview

NAICS Code
81 - Other Services (except Public Administration)
Founded
1917
Employees
501-1000

Section iconFunding & Financials

  • $500M - $1B

    Forbes Advisor's revenue is estimated to be in the range of $500M - $1B

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