SMB Focus Forbush and Associates primarily serves small to medium-sized businesses, presenting an opportunity to offer tailored accounting solutions that address the unique needs of this segment, including scalable technology integration and personalized advisory services.

Consultative Approach Their focus on using accounting as a storytelling tool suggests potential for promoting advanced analytics, financial dashboards, or advisory platforms that enhance their strategic decision-making services.

Technology Integration With a tech stack including Chart.js, Bootstrap, and Google Analytics, there is a clear emphasis on web-based tools and data visualization—an opening to upsell modern accounting software, client portals, or automation tools to improve efficiency.

Growth Potential Having revenue between 10 million and 25 million with a relatively small team indicates opportunities to introduce scalable cloud-based solutions and process automation to support their growth ambitions.

Competitor Insights Their positioning alongside large firms like Thomson Reuters and Wolters Kluwer suggests a niche for specialized services and flexible, accessible accounting support tailored for smaller businesses, which can be emphasized in marketing efforts.