Insights

Growing Brand Portfolio FORMA Brands has demonstrated a capacity to expand through strategic licensing and asset acquisitions, exemplified by its recent $15 million investment in assets from Ariana Grande’s R.e.m Beauty. This indicates potential for partnerships or licensing collaborations with emerging beauty brands seeking a trusted manufacturer with proven operational capabilities.

Recent Market Entry The launch of R.e.m Beauty in late 2021 highlights Forma’s focus on innovative, celebrity-backed beauty brands. Opportunities exist to partner with Forma for co-developing or distributing new celebrity or influencer-driven products, leveraging their experience in launching trend-focused lines.

Financial Growth Potential With a current revenue in the $1 million to $10 million range and recent asset value transactions, Forma Brands presents a promising target for collaborations that can help scale digital beauty offerings, leveraging their digital innovation focus and expanding customer base.

Digital and Tech Integration Forma’s tech stack includes platforms like Shopify Plus, Microsoft Teams, and Dash Hudson, signaling a digitally savvy operational approach. Sales partners offering technological solutions that enhance e-commerce, supply chain management, or digital marketing could find strategic value in Forma’s infrastructure.

Flexible Work Model The company’s emphasis on flexible work arrangements and a hybrid work environment suggests an openness to innovative, scalable service providers in HR, remote workforce management, and corporate wellness solutions. Collaborations in these areas could support Forma’s ongoing talent diversification and organizational agility.

FORMA Brands Tech Stack

FORMA Brands uses 8 technology products and services including LinkedIn Recruiter, SAP, Microsoft Access, and more. Explore FORMA Brands's tech stack below.

  • LinkedIn Recruiter
    Applicant Tracking Systems
  • SAP
    Customer Relationship Management
  • Microsoft Access
    Database Management Software
  • Shopify Plus
    E-commerce Platforms
  • Boomi
    Platform As A Service
  • Dash Hudson
    Social Media Marketing Software
  • Microsoft Teams
    Team Collaboration
  • Twitter
    Widgets

Media & News

FORMA Brands's Email Address Formats

FORMA Brands uses at least 1 format(s):
FORMA Brands Email FormatsExamplePercentage
First.Last@formabrands.comJohn.Doe@formabrands.com
98%
First.Middle@formabrands.comJohn.Michael@formabrands.com
1%
First.MiddleLast@formabrands.comJohn.MichaelDoe@formabrands.com
1%

Frequently Asked Questions

Where is FORMA Brands's headquarters located?

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FORMA Brands's main headquarters is located at Los Angeles, CA US. The company has employees across 3 continents, including North AmericaEuropeAsia.

What is FORMA Brands's official website and social media links?

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FORMA Brands's official website is formabrands.com and has social profiles on LinkedInCrunchbase.

What is FORMA Brands's NAICS code?

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FORMA Brands's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does FORMA Brands have currently?

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As of October 2025, FORMA Brands has approximately 201 employees across 3 continents, including North AmericaEuropeAsia. Key team members include Vice President Of Product & Packaging Development, Forma Brands: D. D. J.Head Of Visual Merchandising Emea: J. R.Founder - Playa: S. W.. Explore FORMA Brands's employee directory with LeadIQ.

What industry does FORMA Brands belong to?

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FORMA Brands operates in the Personal Care Product Manufacturing industry.

What technology does FORMA Brands use?

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FORMA Brands's tech stack includes LinkedIn RecruiterSAPMicrosoft AccessShopify PlusBoomiDash HudsonMicrosoft TeamsTwitter.

What is FORMA Brands's email format?

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FORMA Brands's email format typically follows the pattern of First.Last@formabrands.com. Find more FORMA Brands email formats with LeadIQ.

How much funding has FORMA Brands raised to date?

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As of October 2025, FORMA Brands has raised $6M in funding. The last funding round occurred on Jun 27, 2024 for $6M.

When was FORMA Brands founded?

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FORMA Brands was founded in 2020.

FORMA Brands

Personal Care Product ManufacturingCalifornia, United States201-500 Employees

We are a dynamic, forward-thinking beauty brand that thrives at the intersection of beauty and digital innovation. Dedicated to empowering self-expression and beauty through our high-quality, accessible products.

FORMA has a flexible work program designed to create options for our corporate team-members, which provide greater flexibility, additional well-being + work life balance options, and allows us the ability to widen our talent pool + increase diversity in our organization. 

Our workspaces are not limited to our offices in San Francisco, Los Angeles, New York + London . We know our team-members want flexibility, with the ability to maintain a physical space to connect + collaborate with each other. We have adapted our ways of working + found the value in the flexibility it provides. Our team-members work with their leaders to determine the best fit for the needs of their role – whether that’s in a hybrid capacity, fully remote, or for a few specific roles – consistently in office.

Section iconCompany Overview

Headquarters
Los Angeles, CA US
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2020
Employees
201-500

Section iconFunding & Financials

  • $6M

    FORMA Brands has raised a total of $6M of funding over 2 rounds. Their latest funding round was raised on Jun 27, 2024 in the amount of $6M.

  • $1M$10M

    FORMA Brands's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $6M

    FORMA Brands has raised a total of $6M of funding over 2 rounds. Their latest funding round was raised on Jun 27, 2024 in the amount of $6M.

  • $1M$10M

    FORMA Brands's revenue is estimated to be in the range of $1M$10M

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