Insights

Expanding Digital Presence Forma Brands’ integration of digital innovation and e-commerce platforms like Shopify Plus and Dash Hudson indicates a strong online footprint, presenting opportunities to offer advanced digital marketing solutions, augmented reality tools, or e-commerce optimization services to enhance their digital customer engagement.

Recent Asset Investment The recent $15 million investment in physical assets tied to Ariana Grande's r.e.m. Beauty line suggests a willingness to expand physical retail or product manufacturing capabilities, opening opportunities for supply chain enhancements, manufacturing technology solutions, or retail partnership development.

Leadership Transition The appointment of a new CEO, Cliff Moskowitz, indicates strategic shifts and potential growth initiatives, creating openings for strategic consulting, organizational development services, or technology upgrades to support new business directions.

Niche Market Focus With a focus on accessible and innovative beauty products targeting modern consumers, Forma Brands offers a pathway for brands specializing in clean beauty, sustainability-focused products, or innovative formulations to partner with or expand within their portfolio.

Financial Growth Potential Although currently generating modest revenue of $10-25 million, Forma Brands’ backing by Cerberus Capital Management and a significant funding round indicate growth potential, making it a suitable prospect for investment in marketing, branding, or product development services aimed at scaling their brand presence.

FORMA Brands Tech Stack

FORMA Brands uses 8 technology products and services including LinkedIn Recruiter, SAP, Microsoft Access, and more. Explore FORMA Brands's tech stack below.

  • LinkedIn Recruiter
    Applicant Tracking Systems
  • SAP
    Customer Relationship Management
  • Microsoft Access
    Database Management Software
  • Shopify Plus
    E-commerce Platforms
  • Boomi
    Platform As A Service
  • Dash Hudson
    Social Media Marketing Software
  • Microsoft Teams
    Team Collaboration
  • Twitter
    Widgets

Media & News

FORMA Brands's Email Address Formats

FORMA Brands uses at least 1 format(s):
FORMA Brands Email FormatsExamplePercentage
First.Last@formabrands.comJohn.Doe@formabrands.com
98%
First.Middle@formabrands.comJohn.Michael@formabrands.com
1%
First.MiddleLast@formabrands.comJohn.MichaelDoe@formabrands.com
1%

Frequently Asked Questions

Where is FORMA Brands's headquarters located?

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FORMA Brands's main headquarters is located at Los Angeles, California United States. The company has employees across 3 continents, including North AmericaEuropeAsia.

What is FORMA Brands's official website and social media links?

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FORMA Brands's official website is formabrands.com and has social profiles on LinkedInCrunchbase.

What is FORMA Brands's NAICS code?

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FORMA Brands's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does FORMA Brands have currently?

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As of April 2026, FORMA Brands has approximately 58 employees across 3 continents, including North AmericaEuropeAsia. Key team members include Vice President Of Product & Packaging Development, Forma Brands: D. D. J.Head Of Visual Merchandising Emea: J. R.Head Of Field Sales & Education: T. M.. Explore FORMA Brands's employee directory with LeadIQ.

What industry does FORMA Brands belong to?

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FORMA Brands operates in the Personal Care Product Manufacturing industry.

What technology does FORMA Brands use?

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FORMA Brands's tech stack includes LinkedIn RecruiterSAPMicrosoft AccessShopify PlusBoomiDash HudsonMicrosoft TeamsTwitter.

What is FORMA Brands's email format?

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FORMA Brands's email format typically follows the pattern of First.Last@formabrands.com. Find more FORMA Brands email formats with LeadIQ.

How much funding has FORMA Brands raised to date?

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As of April 2026, FORMA Brands has raised $6M in funding. The last funding round occurred on Jun 27, 2024 for $6M.

When was FORMA Brands founded?

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FORMA Brands was founded in 2020.

FORMA Brands

Personal Care Product ManufacturingCalifornia, United States51-200 Employees

We are a dynamic, forward-thinking beauty brand that thrives at the intersection of beauty and digital innovation. Dedicated to empowering self-expression and beauty through our high-quality, accessible products.

FORMA has a flexible work program designed to create options for our corporate team-members, which provide greater flexibility, additional well-being + work life balance options, and allows us the ability to widen our talent pool + increase diversity in our organization. 

Our workspaces are not limited to our offices in San Francisco, Los Angeles, New York + London . We know our team-members want flexibility, with the ability to maintain a physical space to connect + collaborate with each other. We have adapted our ways of working + found the value in the flexibility it provides. Our team-members work with their leaders to determine the best fit for the needs of their role – whether that’s in a hybrid capacity, fully remote, or for a few specific roles – consistently in office.

Section iconCompany Overview

Headquarters
Los Angeles, California United States
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2020
Employees
51-200

Section iconFunding & Financials

  • $6M

    FORMA Brands has raised a total of $6M of funding over 2 rounds. Their latest funding round was raised on Jun 27, 2024 in the amount of $6M.

  • $10M$25M

    FORMA Brands's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $6M

    FORMA Brands has raised a total of $6M of funding over 2 rounds. Their latest funding round was raised on Jun 27, 2024 in the amount of $6M.

  • $10M$25M

    FORMA Brands's revenue is estimated to be in the range of $10M$25M

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