Insights

Market Leadership Fornova's strong presence among the top ten hotel groups, large OTAs, and global car rental companies indicates significant opportunities for expanding partnerships with industry leaders seeking advanced data-driven solutions for distribution, revenue, and demand management.

Innovative Technology With a proprietary platform that utilizes advanced monitoring of 1.25 billion rates across multiple countries, Fornova offers sophisticated competitive and distribution intelligence tools that can be tailored to client needs, creating opportunities for upselling, customization, and new feature adoption.

Expanding Client Base The company's recent partnership with WebBeds and its focus on providing scalable, cloud-based solutions suggest that mid-sized and emerging hospitality players can benefit from targeted outreach, emphasizing how Fornova can help optimize their distribution channels and increase market share.

Funding & Growth With $24 million in funding and a decade-long track record, Fornova is positioned for growth and innovation; sales efforts can highlight its financial stability and commitment to continuous product development to attract larger accounts and institutional clients.

Industry Trend Alignment Fornova's focus on market intelligence, digital distribution, and revenue optimization aligns with current industry trends toward automation and data-driven decision-making, making it a compelling solution for hospitality organizations aiming to stay competitive in a rapidly changing environment.

Fornova Tech Stack

Fornova uses 8 technology products and services including Kubernetes, Cloudflare, Module Federation, and more. Explore Fornova's tech stack below.

  • Kubernetes
    Containerization
  • Cloudflare
    Content Management System
  • Module Federation
    Development
  • Handlebars
    Javascript Frameworks
  • Polyfill
    Javascript Libraries
  • LinkedIn
    Online Community Software
  • Node.js
    Programming Languages
  • Bootstrap
    UI Frameworks

Media & News

Fornova's Email Address Formats

Fornova uses at least 1 format(s):
Fornova Email FormatsExamplePercentage
FirstL@fornova.comJohnD@fornova.com
75%
First.Last@fornova.comJohn.Doe@fornova.com
8%
First@fornova.comJohn@fornova.com
9%
FirstLas@fornova.comJohnDoe@fornova.com
8%

Frequently Asked Questions

Where is Fornova's headquarters located?

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Fornova's main headquarters is located at 1, Mark Square, London, England EC2A 4EG, GB. The company has employees across 4 continents, including EuropeAsiaNorth America.

What is Fornova's phone number?

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You can contact Fornova's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Fornova's official website and social media links?

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Fornova's official website is fornova.com and has social profiles on LinkedInCrunchbase.

What is Fornova's SIC code NAICS code?

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Fornova's SIC code is 5045 - Computers and Computer Peripheral Equipment and Software NAICS code is 7211 - Traveler Accommodation.

How many employees does Fornova have currently?

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As of October 2025, Fornova has approximately 165 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Chief Product & Revenue Officer (cpro): U. S.Vice President Operations: E. M.Head Of Core Infrastructure: O. S.. Explore Fornova's employee directory with LeadIQ.

What industry does Fornova belong to?

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Fornova operates in the Hospitality industry.

What technology does Fornova use?

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Fornova's tech stack includes KubernetesCloudflareModule FederationHandlebarsPolyfillLinkedInNode.jsBootstrap.

What is Fornova's email format?

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Fornova's email format typically follows the pattern of FirstL@fornova.com. Find more Fornova email formats with LeadIQ.

How much funding has Fornova raised to date?

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As of October 2025, Fornova has raised $24M in funding. The last funding round occurred on May 02, 2017 for $17M.

When was Fornova founded?

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Fornova was founded in 2010.
Fornova

Fornova

HospitalityUnited Kingdom51-200 Employees

Fornova empowers the global travel and hospitality industry to optimize distribution, generate demand and maximize revenue by delivering best-in-class, data-driven Business Intelligence solutions. 

Our clients include most of the world’s top 10 largest hotel groups, the biggest global OTAs, hundreds of smaller brands and independent hotels, as well as car rental companies and booking sites. Our solutions enable their entire organization (from revenue and distribution to sales, e-Commerce and operations) to make better decisions faster, navigate through changing market environments and stay ahead of the competition. 

We track 100,000 hotel brand.com, OTA, metasearch & car rental websites every day, and using our patented technology we monitor 1.25 Billion rates from over 70 different countries (Points of Sale) every month. 

In 2020 we celebrated 10 years in business, having grown to 200 team members based in 10 countries across 4 continents.

The Fornova Hotel Business Intelligence (FornovaHBI) platform comprises:
-> FornovaCI - Competitive Intelligence to increase your market share by understanding how your rates compare against any comp set as viewed from any feeder market.
-> FornovaDI - Distribution Intelligence to monitor and manage your digital distribution across all contracted and uncontracted OTA and metasearch sites.
-> FornovaEC - E-Commerce Optimizer to combine the power of Google Pay Per Stay with FornovaDI and achieve maximum ROI from marketing on direct programmatic channels.
-> FornovaRI - Revenue Intelligence and operational analytics in a unified dashboard to reduce occupancy risks.

Section iconCompany Overview

Headquarters
1, Mark Square, London, England EC2A 4EG, GB
Phone number
SIC Code
5045 - Computers and Computer Peripheral Equipment and Software
NAICS Code
7211 - Traveler Accommodation
Founded
2010
Employees
51-200

Section iconFunding & Financials

  • $24M

    Fornova has raised a total of $24M of funding over 2 rounds. Their latest funding round was raised on May 02, 2017 in the amount of $17Mas a series B.

  • $50M$100M

    Fornova's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $24M

    Fornova has raised a total of $24M of funding over 2 rounds. Their latest funding round was raised on May 02, 2017 in the amount of $17Mas a series B.

  • $50M$100M

    Fornova's revenue is estimated to be in the range of $50M$100M

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