Insights

Strong Market Presence Forty Winks has established itself as Australia’s leading sleep specialist with over 115 family-owned stores nationally, indicating a wide retail footprint and strong brand recognition within the Australian sleep market.

Growth Strategy Recent lease negotiations and partnerships, such as the showroom leasing deal brokered by GrayJohnson, suggest ongoing expansion opportunities in prime Melbourne locations, opening avenues for new store openings or joint ventures.

Sustainability Initiatives Partnerships with Bounce Back recycling highlight a commitment to sustainability and eco-friendly practices, presenting opportunities to promote environmentally responsible products and services to eco-conscious consumers.

Technology Adoption Utilization of digital tools like React, TikTok Pixels, and Cloudflare CDN shows a focus on digital marketing and e-commerce growth, which could be expanded with advanced analytics, personalized marketing solutions, or online sales platform enhancements.

Leadership and Innovation The appointment of a new CEO and award-winning employees signal a focus on leadership and learning, providing a potential opening to introduce innovative products, employee engagement solutions, or leadership development programs to strengthen their market position.

Forty Winks Tech Stack

Forty Winks uses 8 technology products and services including AppNexus, TikTok Pixel, Section.io, and more. Explore Forty Winks's tech stack below.

  • AppNexus
    Advertising
  • TikTok Pixel
    Analytics
  • Section.io
    Content Delivery Network
  • Cloudflare CDN
    Content Delivery Network
  • Apple iCloud Mail
    Email
  • React
    Javascript Frameworks
  • YouTube
    Video Players
  • Facebook
    Widgets

Forty Winks's Email Address Formats

Forty Winks uses at least 1 format(s):
Forty Winks Email FormatsExamplePercentage
FirstLast@fortywinks.com.auJohnDoe@fortywinks.com.au
84%
FLast@fortywinks.com.auJDoe@fortywinks.com.au
12%
Last@fortywinks.com.auDoe@fortywinks.com.au
2%
FirstMiddleLast@fortywinks.com.auJohnMichaelDoe@fortywinks.com.au
2%

Frequently Asked Questions

Where is Forty Winks's headquarters located?

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Forty Winks's main headquarters is located at 88-90 Peters Avenue Mulgrave, Victoria 3170 Australia. The company has employees across 6 continents, including OceaniaNorth AmericaEurope.

What is Forty Winks's phone number?

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You can contact Forty Winks's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Forty Winks's official website and social media links?

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Forty Winks's official website is fortywinks.com.au and has social profiles on LinkedIn.

What is Forty Winks's SIC code NAICS code?

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Forty Winks's SIC code is 5021 - Furniture NAICS code is 44-45 - Retail Trade.

How many employees does Forty Winks have currently?

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As of June 2026, Forty Winks has approximately 327 employees across 6 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive Officer: D. P. G.Chief Executive Officer: D. E.Chief Supply Chain Officer: R. J.. Explore Forty Winks's employee directory with LeadIQ.

What industry does Forty Winks belong to?

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Forty Winks operates in the Retail industry.

What technology does Forty Winks use?

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Forty Winks's tech stack includes AppNexusTikTok PixelSection.ioCloudflare CDNApple iCloud MailReactYouTubeFacebook.

What is Forty Winks's email format?

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Forty Winks's email format typically follows the pattern of FirstLast@fortywinks.com.au. Find more Forty Winks email formats with LeadIQ.

Forty Winks

RetailVictoria, Australia201-500 Employees

Forty Winks is a retail business focused on sleep solutions. Since 1984, it has helped Australians find beds and bedding that fit their body, lifestyle, and sleep preferences, using trained Sleep Advisors to guide selections. The company operates more than 115 family-owned stores across Australia and is based in Mulgrave, Victoria.

Its customers aim to improve sleep quality by finding products that match their individual needs and routines. In the retail market, Forty Winks operates as a sleep-focused retailer that emphasizes guidance and product breadth rather than generic shopping. A recent development shows the company securing a showroom lease in Melbourne's inner-north, signaling ongoing expansion of its physical footprint.

Section iconCompany Overview

Headquarters
88-90 Peters Avenue Mulgrave, Victoria 3170 Australia
Phone number
SIC Code
5021 - Furniture
NAICS Code
44-45 - Retail Trade
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Forty Winks's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Forty Winks's revenue is estimated to be in the range of $50M$100M

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