Insights

Sleep Specialist Network Forty Winks operates as Australia’s leading sleep specialist with a widespread network of over 115 family-owned stores, presenting a strong platform for cross-location promotions, regional partnerships, and in-store collaborations with suppliers or service providers targeting home comfort and sleep wellness.

Retail Growth Momentum With a long-standing presence since 1984 and expansion to 115 stores, there is ongoing growth potential in omni-channel experiences, showroom leasing opportunities, and partnerships that can leverage the brand’s trusted sleep expertise to drive incremental foot traffic and higher average order value.

Leadership Continuity Frequent executive changes, including the appointment of a new CEO in early 2024, signal strategic shifts. This presents an opening for sales conversations around new product lines, strategic initiatives, or technology upgrades aligned with refreshed corporate priorities.

Sustainability & Recycling Recent partnerships with Bounce Back Recycling indicate a focus on sustainable operations. This creates opportunities to propose eco-friendly product bundles, recycling programs for old mattresses, and green supply chain solutions appealing to environmentally conscious customers.

Data & Tech Enablement Adoption of various tech stack components and digital channels (The Trade Desk, Cloudflare, YouTube, social platforms) suggests readiness for data-driven marketing, digital advertising partnerships, and tech-enabled customer journeys to improve targeting, attribution, and showroom-to-online conversions.

Forty Winks Tech Stack

Forty Winks uses 8 technology products and services including The Trade Desk, C3.js, Section.io, and more. Explore Forty Winks's tech stack below.

  • The Trade Desk
    Advertising
  • C3.js
    Charting
  • Section.io
    Content Delivery Network
  • Cloudflare CDN
    Content Delivery Network
  • Apple iCloud Mail
    Email
  • Telstra
    IT Infrastructure
  • YouTube
    Video Players
  • Facebook
    Widgets

Forty Winks's Email Address Formats

Forty Winks uses at least 1 format(s):
Forty Winks Email FormatsExamplePercentage
FirstLast@fortywinks.com.auJohnDoe@fortywinks.com.au
84%
FLast@fortywinks.com.auJDoe@fortywinks.com.au
12%
Last@fortywinks.com.auDoe@fortywinks.com.au
2%
FirstMiddleLast@fortywinks.com.auJohnMichaelDoe@fortywinks.com.au
2%

Frequently Asked Questions

What is Forty Winks's phone number?

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You can contact Forty Winks's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Forty Winks's official website and social media links?

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Forty Winks's official website is fortywinks.com.au and has social profiles on LinkedIn.

What is Forty Winks's SIC code NAICS code?

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Forty Winks's SIC code is 5021 - Furniture NAICS code is 44-45 - Retail Trade.

How many employees does Forty Winks have currently?

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As of July 2026, Forty Winks has approximately 329 employees across 6 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive Officer: D. P. G.Chief Executive Officer: E. M.Chief Executive Officer: D. E.. Explore Forty Winks's employee directory with LeadIQ.

What industry does Forty Winks belong to?

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Forty Winks operates in the Retail industry.

What technology does Forty Winks use?

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Forty Winks's tech stack includes The Trade DeskC3.jsSection.ioCloudflare CDNApple iCloud MailTelstraYouTubeFacebook.

What is Forty Winks's email format?

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Forty Winks's email format typically follows the pattern of FirstLast@fortywinks.com.au. Find more Forty Winks email formats with LeadIQ.
Forty Winks logo

Forty Winks

RetailVictoria, Australia201-500 Employees

Forty Winks is a retail business focused on sleep solutions. Since 1984, it has helped Australians find beds and bedding that fit their body, lifestyle, and sleep preferences, using trained Sleep Advisors to guide selections. The company operates more than 115 family-owned stores across Australia and is based in Mulgrave, Victoria.

Its customers aim to improve sleep quality by finding products that match their individual needs and routines. In the retail market, Forty Winks operates as a sleep-focused retailer that emphasizes guidance and product breadth rather than generic shopping. A recent development shows the company securing a showroom lease in Melbourne's inner-north, signaling ongoing expansion of its physical footprint.

Section iconCompany Overview

Phone number
SIC Code
5021 - Furniture
NAICS Code
44-45 - Retail Trade
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Forty Winks's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Forty Winks's revenue is estimated to be in the range of $25M$50M

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