Insights

Growing Market Presence Forty Winks has expanded its footprint to over 115 family-owned stores across Australia, indicating strong market penetration and ongoing opportunities for regional and new store expansion or franchise partnership initiatives.

Digital Engagement The company leverages a range of digital platforms including YouTube, Facebook, and content management systems, presenting prospects for tailored digital marketing campaigns and e-commerce enhancements to reach a broader customer base.

Sustainability Initiatives Recent partnerships with Bouncebackrecycling demonstrate a focus on eco-friendly practices, opening avenues for selling sustainable bedding products or developing environmentally conscious marketing campaigns.

Leadership & Innovation The appointment of a new CEO with a strategic vision suggests potential for leadership-driven growth initiatives and innovation in sleep technology or customer service offerings that could be attractive to current and prospective retail partners.

Financial Stability With annual revenue estimated between 50 and 100 million dollars and a sizable network of stores, there are significant opportunities for upselling premium bedding, sleep accessories, or expanding into complementary wellness and sleep health products.

Forty Winks Tech Stack

Forty Winks uses 8 technology products and services including Adform, cdnjs, Section.io, and more. Explore Forty Winks's tech stack below.

  • Adform
    Advertising
  • cdnjs
    Content Delivery Network
  • Section.io
    Content Delivery Network
  • Contentstack
    Content Management System
  • Google Fonts API
    Font Scripts
  • JSON-LD
    Javascript Frameworks
  • YouTube
    Video Players
  • Facebook
    Widgets

Forty Winks's Email Address Formats

Forty Winks uses at least 1 format(s):
Forty Winks Email FormatsExamplePercentage
FirstLast@fortywinks.com.auJohnDoe@fortywinks.com.au
84%
FLast@fortywinks.com.auJDoe@fortywinks.com.au
12%
Last@fortywinks.com.auDoe@fortywinks.com.au
2%
FirstMiddleLast@fortywinks.com.auJohnMichaelDoe@fortywinks.com.au
2%

Frequently Asked Questions

Where is Forty Winks's headquarters located?

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Forty Winks's main headquarters is located at 88-90 Peters Avenue Mulgrave, Victoria 3170 Australia. The company has employees across 6 continents, including OceaniaNorth AmericaEurope.

What is Forty Winks's phone number?

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You can contact Forty Winks's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Forty Winks's official website and social media links?

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Forty Winks's official website is fortywinks.com.au and has social profiles on LinkedIn.

What is Forty Winks's SIC code NAICS code?

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Forty Winks's SIC code is 5021 - Furniture NAICS code is 44-45 - Retail Trade.

How many employees does Forty Winks have currently?

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As of April 2026, Forty Winks has approximately 323 employees across 6 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive Officer: D. P. G.Chief Executive Officer: D. E.Chief Procurement Officer: R. J.. Explore Forty Winks's employee directory with LeadIQ.

What industry does Forty Winks belong to?

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Forty Winks operates in the Retail industry.

What technology does Forty Winks use?

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Forty Winks's tech stack includes AdformcdnjsSection.ioContentstackGoogle Fonts APIJSON-LDYouTubeFacebook.

What is Forty Winks's email format?

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Forty Winks's email format typically follows the pattern of FirstLast@fortywinks.com.au. Find more Forty Winks email formats with LeadIQ.

Forty Winks

RetailVictoria, Australia201-500 Employees

At Forty Winks, we help Australians sleep better so they can live better.

Since 1984, we’ve been helping people find the right bed for their body, their lifestyle, and the way they actually sleep. What started with a handful of stores in Melbourne has grown into Australia’s leading sleep specialist, with more than 115 family-owned stores across the country.

But great sleep isn’t one-size-fits-all.
That’s why our Sleep Advisors combine genuine care with real sleep expertise to guide people toward the right mattress, bed and bedding for them.
Because when you sleep well, everything feels a little lighter.
More energy. More focus. More you.

Australia has trusted us with their sleep for over 40 years and we’re proud to be your local neighbourhood sleep advisor, helping people wake up ready to take on whatever the day throws their way.

Forty Winks. Serious about sleep.

Section iconCompany Overview

Headquarters
88-90 Peters Avenue Mulgrave, Victoria 3170 Australia
Phone number
SIC Code
5021 - Furniture
NAICS Code
44-45 - Retail Trade
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Forty Winks's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Forty Winks's revenue is estimated to be in the range of $50M$100M

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