Acquired by Amadeus ForwardKeys recently became part of Amadeus, signaling robust backing and potential cross-sell opportunities to Amadeus’ extensive travel ecosystem, including distribution, payments, and ancillary services.

Air travel intelligence The company provides comprehensive global air market data, including travel intent, bookings, flight searches, and passenger profiles, offering a strong foundation for upselling premium analytics, forecasting, and data-as-a-service products to airlines, OTAs, and travel operators.

Diverse delivery Multiple delivery channels are available (Destination Gateway, Traveller Statistics, Connect, Nexus, and licensed Data Smarts), enabling tailored sales approaches for different buyer personas such as revenue managers, market researchers, and strategy teams.

Strategic partnerships Recent collaborations with Mastercard, Caribbean Hotel & Tourism Association, and regional travel entities indicate momentum in expanding data partnerships and tourism insights, presenting opportunities to offer integrated datasets and joint go-to-market initiatives.

Growth signals Publicly reported revenue range and a growing identity in travel analytics, plus ongoing research like Caribbean trends reports and global travel insights, suggest demand growth for scalable data solutions and potential up-sell to larger enterprise clients seeking advanced analytics.