Foundry Brands
ManufacturingTexas, United States11-50 Employees
Foundry Brands operates as a brand platform that acquires and nurtures online consumer brands, aiming to build a selective portfolio of enduring names. Its approach focuses on identifying disruptive e-commerce brands and scaling them to sustainable profitability by leveraging its resources, network, and operating expertise. The company seeks to offer households reliable, everyday products within its portfolio. Based in Dallas, Texas, Foundry Brands maintains a relatively small team. In March 2026, Cart.com announced that it would manage Amazon channel operations for four brands within Foundry Brands’ portfolio. Earlier developments in the company’s history include the acquisition of Blu Atlas in 2023 and Supply Co. in 2022, reflecting its growth through brand additions.