Market leadership FOX SPORTS Australia commands a dominant position as Australia’s leading producer of sports coverage with multiple dedicated channels and a top multi-sport website, presenting a compelling value proposition for advertisers and technology partners seeking broad sports reach.

Cross platform reach Leverage the integrated ecosystem spanning live channels (FOX FOOTY, FOX LEAGUE, FOX MOTORSPORTS, FOX CRICKET, FOX NETBALL), a premier website, and in-house produced shows to create bundled sponsorships, content sponsorships, and cross-channel marketing campaigns.

Digital + tech Strong tech stack including Adobe Experience Cloud, Tealium, WordPress, and analytics/experiment capabilities suggests opportunities for data-driven advertising, personalized content experiences, and enhanced programmatic partnerships for targeted campaigns.

Growth through events Frequent collaboration with major leagues and events (IndyCar, NRL, AFL, Big East volleyball partnerships) indicates potential for event-led sponsorships, branded broadcasts, and exclusive digital experiences tied to high-attendance competitions.

Strategic partnerships As part of Foxtel Group, a DAZN company, Fox Sports can offer scale and cross-portfolio collaboration, presenting sales opportunities for premium content distribution, co-branded marketing, and technology-enabled viewer engagement across multiple properties.