Cross Platform Ads Sportsnet operates a multi channel ecosystem that includes broadcast channels streaming apps and podcasts. There is an opportunity to offer brands unified campaigns that run across live games on demand programming and mobile experiences using existing ad tech and data capabilities. This can improve reach frequency and measurement across a single point of contact for advertisers.

Distribution Expansion The launch of Prime Video Channels in 2024 shows Sportsnet openness to distribution partnerships. Opportunities exist to license the Sportsnet catalog or create branded channels with other streaming platforms, expand into international markets, and explore sublicensing rights for specific leagues or events.

Sponsorship Opportunities As the NHL national rights holder and a broad roster of league partnerships, Sportsnet can offer end to end sponsorship packages across television digital and events including playoffs curling and other properties. Packages could include native integrations, sponsor branding during live play, and data driven ad experiences.

Analytics Partnerships With metrics tools like Chartbeat and Akamai mPulse in its stack, Sportsnet can provide advertisers with real time audience insights cross platform attribution and targeting across sportsnet ca apps and broadcasts. Offering measurement and analytics packages could help brands optimize campaigns and justify investments.

Production Partnerships Sportsnet's scale in live sports coverage and events presents opportunities for co production branded content and event coverage services. Propose joint development of docu series pre/post game shows or localized editions for partner brands or regional markets.