Product Diversification Frakes Industrial Sales & Svc offers a wide range of new, used, rebuilt, remanufactured, and aftermarket parts for multiple heavy machinery brands including Caterpillar, John Deere, Case, Komatsu, Kobelco, and New Holland. This diverse product portfolio enables cross-selling opportunities across different equipment lines and brands.

In-House Manufacturing The company's in-house machine shop produces custom components such as pivot shafts for Caterpillar dozers and rebuilt hitches for Caterpillar trucks, which suggests opportunities to upsell specialized and custom parts to clients seeking tailored solutions or higher quality replacements.

Technical Capabilities With staff mechanics involved in dismantling and inspecting equipment and an internal machine shop, Frakes demonstrates technical expertise that can be leveraged to attract customers needing repair, remanufacturing, or custom manufacturing services for their heavy machinery components.

Supply Chain Efficiency The company's emphasis on quality parts shipped promptly positions it as a reliable supplier in the heavy equipment parts industry, making it attractive to clients who value fast turnaround times and logistical reliability—key factors for expanding customer relationships.

Technology Adoption Utilizing cloud services like Google Cloud and robust web infrastructure, Frakes can enhance its online sales platform and digital marketing efforts, providing potential to reach wider markets and improve sales automation, thereby increasing sales opportunities in the machinery parts sector.