Niche Product Offering Frakes Industrial specializes in supplying new, used, remanufactured, and aftermarket parts for major heavy equipment brands like Caterpillar, John Deere, and Komatsu, presenting opportunities to target equipment fleet managers seeking cost-effective parts alternatives.

In-House Manufacturing Capability With an in-house machine shop producing custom components such as pivot shafts and rebuilt hitches, the company can be approached for custom repair solutions and potential OEM partnerships to expand their product portfolio and service offerings.

Compact Customer Base Operating with a small team of 2-10 employees, Frakes offers personalized service, which can be leveraged in sales pitches emphasizing agility, responsiveness, and customized solutions to attract regional and niche market clients.

Digital Presence and Technology Use Utilizing platforms like Google Cloud and Microsoft 365, the company demonstrates modern technology adoption, offering opportunities to enhance digital marketing efforts and e-commerce capabilities for increased customer engagement and sales.

Target Market Segments Given their focus on heavy equipment parts for leading brands and the presence of comparable companies with large revenues, there is significant potential to target construction, mining, and agricultural sectors that regularly require reliable parts and quick turnaround services.