Insights

Premium Product Range FRAME offers high-quality and luxury leather, cashmere, and denim essentials positioned in the premium segment, presenting sales opportunities within upscale department stores and boutique partners seeking designer collaborations.

Strong Market Presence With 14 North American stores and a strategic location in London, FRAME has established a solid retail footprint that can be expanded through partnerships or flagship store openings in emerging markets.

Digital Commerce Expansion The brand’s active e-commerce platform and sophisticated tech stack, including Google Analytics and Apple Pay, indicate readiness for digital marketing campaigns and online sales growth, especially targeting global fashion-conscious consumers.

Lifestyle and Cultural Fit FRAME’s Californian-modern approach blended with European influence aligns with contemporary market trends, providing opportunities to target fashion-forward demographics via influencer collaborations and experiential marketing.

Competitive Positioning Positioned alongside brands like AG Jeans and Reformation with a revenue range of up to 500 million USD, there is potential to differentiate through exclusive collections or sustainability initiatives that appeal to environmentally conscious shoppers.

FRAME Tech Stack

FRAME uses 8 technology products and services including The Trade Desk, Google Conversion Tracking, Looker, and more. Explore FRAME's tech stack below.

  • The Trade Desk
    Advertising
  • Google Conversion Tracking
    Advertising Networks
  • Looker
    Analytics
  • OneTrust
    Cookie Compliance
  • Swiper
    Javascript Libraries
  • Apple Pay
    Payment Processing
  • DHL
    Transportation And Fleet Management
  • Google Analytics
    Web Analytics

Media & News

FRAME's Email Address Formats

FRAME uses at least 2 format(s):
FRAME Email FormatsExamplePercentage
First.Last@frame-denim.comJohn.Doe@frame-denim.com
68%
Last@frame-denim.comDoe@frame-denim.com
15%
First@frame-denim.comJohn@frame-denim.com
13%
First.Middle.Last@frame-denim.comJohn.Michael.Doe@frame-denim.com
1%
FL@frame-denim.comJD@frame-denim.com
2%
First.Middle@frame-denim.comJohn.Michael@frame-denim.com
1%
First@frame-store.comJohn@frame-store.com
52%
Last@frame-store.comDoe@frame-store.com
26%
FLast@frame-store.comJDoe@frame-store.com
12%
First.Last@frame-store.comJohn.Doe@frame-store.com
10%

Frequently Asked Questions

Where is FRAME's headquarters located?

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FRAME's main headquarters is located at 3578 Hayden Avenue, N1 Culver City, CA 90232, US. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is FRAME's phone number?

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You can contact FRAME's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is FRAME's stock symbol?

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FRAME is a publicly traded company; the company's stock symbol is CELLUSD.

What is FRAME's official website and social media links?

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FRAME's official website is frame-store.com and has social profiles on LinkedIn.

What is FRAME's NAICS code?

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FRAME's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does FRAME have currently?

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As of October 2025, FRAME has approximately 585 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer Emea: T. L.Chief Executive Officer: S. M.CEO: C. D.. Explore FRAME's employee directory with LeadIQ.

What industry does FRAME belong to?

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FRAME operates in the Retail Apparel and Fashion industry.

What technology does FRAME use?

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FRAME's tech stack includes The Trade DeskGoogle Conversion TrackingLookerOneTrustSwiperApple PayDHLGoogle Analytics.

What is FRAME's email format?

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FRAME's email format typically follows the pattern of First.Last@frame-denim.com. Find more FRAME email formats with LeadIQ.

When was FRAME founded?

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FRAME was founded in 2012.
FRAME

FRAME

Retail Apparel and FashionUnited States501-1000 Employees

FRAME is a Californian fashion brand established in 2012 by Erik Torstensson and Jens Grede.
 
Born and raised in Los Angeles, FRAME embodies signature tailoring, luxury leather, and quality cashmere, ensuring a combination of timeless perspective on everyday chic outfitting through an effortless foundational denim wardrobe. 
 
Since the brand’s inception, FRAME has brought Californian modernity with European influence through its renowned ready-to-wear collections, uncompromising quality, and coveted denim essentials. 
 
Today, FRAME is recognized globally with 14 stores in North America and 1 store in London. FRAME is sold through its own retail stores and e-commerce as well as through leading department stores and boutiques worldwide.

Section iconCompany Overview

Headquarters
3578 Hayden Avenue, N1 Culver City, CA 90232, US
Phone number
Stock Symbol
CELLUSD
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2012
Employees
501-1000

Section iconMedia & News

Section iconFunding & Financials

  • $250M$500M

    FRAME's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    FRAME's revenue is estimated to be in the range of $250M$500M

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