Mid-market scale Target mid-market industrial machinery manufacturers with revenues in the 10M+ range and a 11-50 employee base. Focus on customized manufacturing tooling, shop floor software integration, and workflow optimization to support growth and efficiency.

Digital tooling Leverage their tech stack including AutoCAD, Bluebeam, WordPress, Shopify and Microsoft 365 to propose integrated digital solutions such as CAD/CAM plugins, document management, e-commerce enablement, and collaboration platforms that shorten project cycles.

Commerce & ops Given presence in Fort Madison and a consumer services orientation, explore solutions that streamline customer service delivery, parts availability, and B2B/B2C order management, including online storefront enhancements and CRM-driven after-sales support.

Financial leverage With revenue in the 10-25M band, present ROI-focused offerings with clear payback periods, such as scalable manufacturing software, ERP-lite integrations, or equipment maintenance programs that improve margins and cash flow.

Adjacent market fit Position as a partner for larger packaging and paper industries given peers’ scale in packaging players; propose cross-sell opportunities around lightweight tooling, customization services, and sustainability initiatives that resonate with large suppliers and distributors.